Cradlewise Raises USD 7mn in Seed Funding Round led by Footwork

Cradlewise, which brings smart cribs for babies from 0 to 2 years, uses AI-enabled technology to learn the baby’s sleep patterns and adapts to changing needs.

November 25, 2021

Image: Cradlewise

Cradlewise, a Silicon Valley-based company of smart cribs for babies, has raised a series seed round of USD 7 million led by Footwork with significant participation from CRV and follow-on from existing investors SOSV and Better Capital. Other notable investors participating include Katrina Lake (founder of Stitch Fix), Jeremy Cai (CEO of Italic), and Dilip Goswani (CTO of Molekule). Sachin Oswal (Co-founder Infibeam) and Sonny Vu (ex-CEO of Misfit Wearables) have participated in previous rounds of funding.

The company has its offices in San Francisco Bay Area, California, and Bangalore, India. As published in a news report – the raised funds will be utilised to accelerate the company’s innovation and technology roadmap and grow their team in India with hires in engineering, software, product, and customer success.

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Radhika Patil, Co-Founder, Cradlewise, said, “We believe that Cradlewise is uniquely positioned in this competitive space as the only smart sleep product designed to impact an outcome and not just give notifications. We will continue to lead in this space by expanding the capabilities of the product in the areas of a baby’s health and safety.”

Nikhil Basu Trivedi, Co-founder & General Partner, Footwork, joins the board of this fast-growing startup. He asserts, “Cradlewise is the only baby product in the market that uses deep tech and AI to learn the baby’s sleep patterns and growth trends.”

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