Cradlewise Raises USD 7mn in Seed Funding Round led by Footwork


Cradlewise, which brings smart cribs for babies from 0 to 2 years, uses AI-enabled technology to learn the baby’s sleep patterns and adapts to changing needs. November 25, 2021 Cradlewise, a Silicon Valley-based company of smart cribs for babies, has raised a series seed round of USD 7 million led by Footwork with significant participation […]

Youth Aiming to Expand Indian Toy Market Globally, says PM Modi

Toy Market

PM Shri Narendra Modi affirmed in the radio program ‘Mann Ki Baat’ that the youth today is focussing on improving the processes, variety, and technology in toymaking and experimenting with new things. September 03, 2021 Stating that the toy industry has a huge market of around INR 6 to 7 lakh crore in the world, […]

New and Improved Pampers Aircon Pants: Up to 5 Degrees Cooler With New Microholes


The new and improved Pampers Aircon Pants enables babies’ skin to breathe via 10 million micro-holes. This technology is five degrees cooler than its previous iteration. July 07, 2021 Moms can now heave a sigh of relief, and most probably, get some needed sleep, as baby care company Pampers improved its breathable Aircon Pants. The […]

Flipkart JV to bring Toys“R”Us to online customers in India


In this partnership, the collective expertise of Flipkart and Ace Turtle makes them the partner of choice for Toys“R”Us’s growth in India. June 22, 2021 E-commerce major Flipkart has formed a joint venture with Ace Turtle to bring Toys“R”Us and Babies“R”Us to its platform. As published in a leading daily, the joint venture company has […]

India Toy Fair: The Virtual Toy Fair Inaugurated by PM Modi

PM Modi India Toy Fair

PM Modi advocated for bringing out the potential of the Indian toy industry so that it can have an identity and called this an important part of the ‘Atmanirbhar Bharat’ initiative. March 09, 2021 The India Toy Fair 2021 which was held virtually from 27 Feb to 02 March was inaugurated by Prime Minister Shri […]

Amazon India announces ToyathonChallenge2020 to promote innovations and homegrown brands

Toyathon campaign 2

The e-commerce company is seeking to provide a boost to homegrown emerging Indian brands and manufacturers and promote ”Made in India” toys while supporting the government”s mission. December 04, 2020 E-commerce major Amazon India has collaborated with Skillenza to host a ”toy hackathon” that aims to provide a platform for young innovators to design toys […]

IIT Madras develops eco-friendly and superabsorbent Diapers


The superabsorbent biodegradable diapers have been made of citric acid, urea and is a result of the latest innovation and research by IIT Madras July 31, 2018 The use of Disposable Diapers in baby care is becoming common in urban areas. Diapers contain superabsorbent polymers (SAPs), which can absorb and retain a large quantity of […]