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Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands

Kidswear has attained the highest growth amongst all categories on Myntra in 2020. The e-commerce platform has introduced 850 toys in the segment which is going to be expanded in the coming months.

January 07, 2021

Myntra

Myntra is going to turn the demand for the ‘kids’ category to its advantage as it has introduced toys on the platform.

Kids’ – as a category of apparel and accessories is emerging as a strong and promising segment for Myntra as it has registered a 90% growth over the last year. With 450 leading brands offering more than 1.1 lakh styles in the Kids category, it is one of India’s leading fashion e-commerce companies.

Strengthening the ‘kids’ category further, the shopping platform has recently launched ‘Toys’ on the platform recently, expanding its offerings in the segment. The section has around 850 styles currently and is going to introduce 1500 more in the next three-four months. Some of the leading brands in the segment include – Toys “R” Us, Disney, Barbie, and Mattel among other leading toys brands in the country.

Commenting on the segment, Mr. Ayyappan Rajagopal, Head of Business, Myntra, said, “The kids’ category is one of the major areas of focus for Myntra, especially after a very successful run in the recent months, peaking during the festive period. We have always been stronger in this segment in the metros and up north, and with the launch of a number of south and regional selection and brands, our penetration into T2 and T3 cities has also increased significantly.”

Besides, Myntra has bolstered its portfolio in the infant space with big launches like Chicco and Mothercare on the website. Also, many new launches such as – Max, Levi’s kids, converse, and Jordan have further helped the platform to grow its footprint in the branded wear segment.

He further stated that “Right now, we are witnessing over 100% growth in kids’ winter wear, with teens and pre-teens in the age group of 8 to 16 years, growing the highest. Overall, we are expecting strong traction in winter wear, T-shirts, dresses, infant apparel, and ethnic wear, as a category in the days ahead.”