Vocal for Local: Funride Toys promoted by Soha Ali Khan Khemu

The leading Indian toy manufacturer has recently partnered with a number of celebrity mom bloggers and influencers including Soha Ali Khan and Shweta Sawarnik.

Funride Toy’s Charlie Trike is No.2 and Viva Dx is on No.4 in their respective categories on Amazon Best Selling Products.

July 27, 2020


Funride & Dash Toys manufactures an exclusive range of Tricycles, Walkers, Baby Cars, Baby Products, Baby Swings, Baby Scooters and Baby Rockers. The toy manufacturing company has recently partnered with Soha Ali Khan Khemu in a bid to promote the locally made products as under the initiative of ‘Vocal for Local’.

The renowned Bollywood actress who has a 3 year old daughter wrote on Instagram: “Children are demanding customers and creating playthings for them is a serious business! Stoking a child’s curiousity and keeping them engaged is no small task, so get your child some Funride joy. A widely successful venture since 1980, Funride’s ideology stands on the twin pillars of top-notch quality and innovation.”

Funride and Dash Toys has a comprehensive range of products- Ride Ons like Baby Scooters and Baby Cars along with a wide range of nursery furniture.

The brand was also recently promoted by famous Mommy blogger and influencer – Shweta Sawarnik who says that: “Funride and Dash Toys is one of the leading toy brands in India, known for its superior quality products and extensive range. The best part is that all Funride products are made from virgin plastic and are non-toxic.”


Sourabh Kachru, Director of Sales and Business Development at Funride and Dash Toys affirms that “Our recent partnership with Soha Ali Khan Khemu and another renowned Mommy influencer and blogger- Shweta Sawarnik revolve around the campaigns and initiatives spearheaded by our honorable Prime Minister – Vocal for Local, Self Reliant India and Make in India. As the Indian Toy market has been mostly dominated by China, it is high time we take up this initiative to acknowledge what is made in India and take the reach of Indian products to the global level. Hence it was time to start a social media campaign, accordingly, we got a few celebrities and few famous Indian Mom social media influencers on board to increase the reach of our brand and instil this belief in customers that indigenous toy brands can also be trustworthy, reliable and innovative and no less than a foreign product.”

Amidst the global pandemic followed by lockdown for months India’s prime minister Mr. Narendra Modi has appealed to the citizens to be ‘vocal for local’, moving towards an Aatma Nirbhar Bharat in which he urges the nation to buy and endorse products which are made in the country. Emphasising on a Self-reliant, or ‘Aatmanirbhar’ India, the government has asked that products not just be made in India, but also for the promotion of local brands, manufacturing, and supply chain.

Explaining about the certification and the reach of the brand, he says “Our products meet the EN 71 European Toy standards and we use top notch and non toxic raw material to manufacture each product. Our products are widely available in the offline market with a combination of General and Modern Trade in more than 400 districts in India. Also, we are available on all of the major ecommerce websites be it Amazon, FirstCry, Flipkart etc. Moreover, our products are amongst the Amazon Best sellers in all the different categories like baby trikes, scooters, walkers etc.”


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