The leading Indian Ayurvedic and Natural Consumer Products Company is expanding its baby care portfolio with the launch of eight new Ayurveda-based products on Amazon.
August 12, 2020
Dabur India Ltd has announced the expansion if its baby care segment with the introduction of eight new products, keeping in view and cater to the demand in the baby care market.
Speaking on this recent expansion Dabur India Marketing Head-Healthcare OTC Ajay Singh Parihar informed that, “With the growing demand of baby care products, we have decided to expand the Dabur Baby Care portfolio with a range of products enriched with Ayurvedic herbs.”
The baby care range has been made exclusively available on Amazon. The Natural products company is also a world leader in Ayurveda with a portfolio of more than 250 Herbal/Ayurvedic products.
Parihar further added that: “The launch of Dabur Baby Range is another step forward in this direction of launching products, which are based on the age-old knowledge of Ayurveda but available in modern-day convenient formats.”
Furthermore, the Homegrown FMCG firm had also put forth its plan of starting ‘Dabur Immunity Vans’ aiming to deliver its range of Ayurvedic medicines and products closer to consumer households. These vans are a part of Dabur’s direct-to-consumer ‘Immunity at your Doorstep’ initiative, which have been deployed across 10 cities in India to give the consumers access to immunity-boosting products at their doorsteps.