Toys Sector: PM Modi pushes for toys and games inspired by Indian culture to boost toy manufacturing

PM Modi convened a meeting with senior Ministers and officials to discuss ways to encourage the growth in the manufacturing and global imprint of Indian toys. He has also called for promoting domestic toy clusters through innovative and creative ways.

August 24, 2020

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Prime Minister Shri Narendra Modi held a meeting with senior Ministers and officials to discuss ways to boost manufacturing and global imprint of Indian toys. He has underscored that India is home to several toy clusters and thousands of artisans who produce indigenous toys which not only have cultural connect but also helps in building life-skills and psychomotor skills among children at an early age. He suggests that these clusters should be promoted through innovative and creative approach.

Since the Indian toy market has huge potential, a transformative change could be brought in the industry by promoting ‘Vocal for Local’ under AatmaNirbhar Bharat campaign. “The Prime Minister said that the focus should be on the use of technology and innovation, and should also pay diligent attention on manufacturing high-quality products that meet global standards.

In the meeting, the significant impact of toys on the psychomotor/cognitive skills of children and how it can become a means for societal change thereby helping shape the future generation of the Nation was also discussed. Emphasizing on the role of toys in shaping a child’s mind, Prime Minister said that the toys that are based on our Indian culture and ethos should be used as pedagogical tools across all Anganwadi Centres and Schools for all-round development of children. He even put forth the idea that youth of our country should come up with innovative designs and toys that can instill a sense of pride towards National goals and achievements.

Prime Minister noted that toys can be an excellent medium to further the spirit of ‘Ek Bharat, Shreshtha Bharat’ and urged that we should produce toys that reflect India’s value system and culturally established environment-friendly approach. In addition, he also suggested that tourism could be considered as a tool to promote India’s culture especially in regions which are renowned for handcrafted toys.

Prime Minister also emphasized the need to organize hackathons for youth and students to bring about innovations in toy technology and design, including online games, to reflect Indian ethos and values. Putting emphasis on the swiftly growing and dynamic digital gaming segment, Prime Minister said that India should tap on the huge potential in this area and lead the international digital gaming sector by developing games that are inspired from Indian culture and folk tales.

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