One of the fastest growing brands in the mom and baby care segment, The Moms Co. has raised USD 10 million so far including the latest round of funding. The brand is aspiring to expand into global market and tap its presence into newer retail formats.
September 17, 2020
The Moms Co. has raised USD 8 million from marquee FMCG investors- Saama Capital and DSG Consumer Partners, along with angel investors – Shripad Nadkarni, an early investor in Paper Boat and Epigamia, and Ashutosh Valani and Priyank Shah, founders of Beardo.
This is the third round of funding for The Moms Co. headed by existing investors DSG Partners and Saama Capital. With this raised capital, the company says that it aspires to reach to five million consumers to “become one of India’s fastest direct-to-consumer brands to reach the Rs 100 crore mark.”
“We’re excited to continue supporting the team. In particular, we are very impressed at how Malika and her team have built the brand in a very capital efficient manner. Despite Covid-19, the company is on track to be one of the fastest-growing brands to get to a ₹100 crore run rate in the last few years. We continue to be excited to be part of this journey,” said existing investors Saama Capital and DSG Partners in a joint statement.
The Moms Co. has also avowed that it is looking to expand its range of natural and toxin-free products for moms and babies by introducing new products, to tap its presence into newer retail formats, investing in technology and to expand into global market.
Based in New Delhi, The Moms Co. is a homegrown brand offering solutions for prenatal, post natal care, mom personal care, and baby care, and it has diversified its offerings across categories of face care, hair care and a few other segments over the past three years. The brand now delivers to more than 15,000 pin codes and has a physical presence in five cities across India. The motto of the brand is “Nature In, Toxins Out” and the ingredients used in the products are natural, without parabens, sulphates, mineral oil or any potentially harmful chemical.