The Gurgaon based retailer of mother and baby care products has started its debut store for Delhi.
February 13, 2020
The Gurgaon-based one-stop destination has made its way into Delhi by launching its maiden store in Delhi. The Baby Station is known for its enormous range of baby and mother care products; the assortment of products covered at the outlet ranges from toiletries and baby care essentials, feeding products, bedding, and clothing for babies and a range of maternity wear.
While the store has the imported and top-of-the-line baby care brands like Burt’s Bees, California Baby, Gerber and Heinz in the Baby Nutrition and Food segment, it also has all the international brands such as Chicco, Avent, Dr. Brown’s and Pigeon in the range of Baby Feeding bottles.
Sheetal Chopra, the founder and partner at The Baby Station informs about the introduction of the Mothercare fashion products at their stores “in our clothing and accessories section, we are now offering the leading UK nursery brand Mothercare fashion products- the cute and stylish collection of high fashion apparels for babies and its casual wear lines too. This is another top line brand added in our clientele.”
The retail store is a one-stop solution to get one’s hands on all the majorly known and the top-tier international and homegrown brands and products in more than ten product categories like strollers, car seats, baby gyms, baby care, carriers, and a range of toys and gift collections.
The second store in Ghitorni is a large-format retail destination featuring the entire collection of their in-house range of furniture products. It spans over 2,500 sq ft and has all the categories as covered in their first store also. Basically, it offers all the essentials under one roof for a mother to be, new mothers, babies and toddlers.
The staff at their stores is well-trained and well-informed to be able to educate the mothers and clarify the doubts of the parents and guide them to have a smooth shopping and in-store experience. In terms of other significant developments, the Baby Station has also recently ventured into the e-commerce space, marking its approach towards being an omnichannel retail brand.