The celebrity couple has entered into the highly growing Indian baby care industry with a line of all-natural and Ayurveda-inspired products.
February 24, 2020
Indian International Cricketer- Suresh Raina and his wife- Priyanka C. Raina who is a philanthropist and entreprenuer, have started a baby care brand- Maate offering an all-natural range of products. The name of the brand- ‘maate’ which means mother in Sanskrit is going to cater to the premium baby care market.
The brand has three product sections: Nourish, Cleanse and Comfort. In the ‘Nourish’ section, Maate offers Body Massage Oil and Hair Massage Oil, within the ‘Cleanse’ category, there are Hair Cleanser and Body wash and the ‘Comfort’ section houses body butter and face butter.
Priyanka and Suresh, the co-founders of Maate, said, “we’ve been working on the brand for the past three years, and we’ve brought in ancient wisdom and traditional practices in the making of the products. Maate uses only the purest, natural ingredients because we believe in nurturing a toxin-free body and planet. In our constant endeavor to give back to our society, with this brand, harmony with nature, and we are certain that we will be able to gain the trust of many parents. It is about a new generation and the Comfort and care we want to give them for their babies.”
The brand has products made up of all-natural ingredients like green gram, fenugreek, neem leaf extracts, oats, saffron oil, kokum butter, chamomile oil, and many others that have known healthcare properties. The prices start at Rs 1,099 and are available through the brand’s website. Each Maate product is either packed in glass containers or high-grade BPA-free PETG bottles, which can be reused and recycled. The range of products have been specifically formulated and tested to provide targeted benefits to the baby.