The revenue generated from the new range of Fisher-Price toys will be sent to an initiative of providing the healthcare and other frontline workers with the equipment to fight COVID-19.
April 30, 2020
Fisher-Price, which is an educational toys subsidiary of Mattel, is introducing a new line of toys to honor workers on the front lines of the battle against the global COVID-19 pandemic. The new toy range by the global toy brand has miniature action figures of medical professionals and also retail workers. The proceeds generated from the sales will go to an initiative to provide health care workers with the tools and equipments they require to combat this global crisis.
The Fisher-Price has named this #ThankYouHeroes line which will have 16 different collectible action figures that include doctors, nurses, EMTs and delivery drivers. Besides, there will also be a special Little People set that includes a doctor, nurse, EMT, delivery driver and grocery store worker.
Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel, states: “Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
Acknowledging the relentless and heroic work of the frontline workers, #ThankYouHeroes collectible action figures are designed to immortalize and honor healthcare and every day heroes, and to drive additional donations in the time of this global crisis. The initiative #FirstRespondersFirst, has been started to help health care workers get the vital supplies they need to fight COVID-19.
Mattel also states that it is also increasing its commitment to produce 500,000 face shields and cloth face masks for healthcare workers up from its original commitment of 100,000. Additionally, the toy company is also associating with a number of other initiatives and is also donating to a number of child care centers.