The Indian toy company houses a range of in-house products and also sells toys from international brands like Hasbro, LeapFrog, etc., besides housing licensed products from Disney, Warner Brothers, and so on.
March 30, 2021
Toy manufacturer Funskool India has announced that it has introduced 15 new traditional Indian toys and games during India’s first virtual toy fair – ‘The India Toy Fair’ which was held between February 27 and March 2.
Funskool has converted traditional Indian outdoor games such as – Kho-Kho, Kabaddi, Chaturanga, and Gilli Danda into board games, and has also introduced puzzles based on – traditional Indian heroes and Panchatantra tales.
“I believe that we are on the right track now, and it will not be long before India becomes a significant manufacturer of toys,” Funskool India CEO R Jeswant was quoted in a press statement.
He also added that “the toy market is huge globally, but India’s share is minuscule. A 0.5 percent increase in our share in the global toy market will double the size of the Indian toy market.”
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Promoted by the MRF group, Funskool sells a whole range of international toys from Hasbro, LeapFrog, Tomy, Ravensburger, and Siku, besides housing licensed products from Disney, Warner Brothers, Nickelodeon, etc. It also has a range of its own brands such as Giggles, Fundough, and Handycrafts. The company has three manufacturing facilities — two in Ranipet (Tamil Nadu) and one in Goa.