R for Rabbit has introduced its first-ever baby diapers named Feather Diapers and has also introduced Feather Water wipes. Additionally, the baby care brand has also forayed into India’s First Diaper Bins by the name – Hygo Bin.
March 5, 2022
R for Rabbit is expanding its business portfolio by entering a new category after carving out a niche in the market with various categories of baby gear. The company is launching its first Baby Diapers named Feather Diapers – Next Gen Diaper that Breathes and Feather Water wipes. Additionally, to ease the daily struggles of mothers or caretakers to dispose of stale diapers the brand has also forayed into India’s First Diaper Bins by name Hygo Bin.
R for Rabbit has forayed into the baby diaper category to capture market share through superior quality and performance while preserving baby hygiene and comfortability. It will offer the finest product to the market, transforming R for Rabbit into a one-stop destination for all the diapering needs.
The name ‘Feather Diaper’ itself defines the quality as super soft, extremely lightweight, and super thin. Considering all premium diapers available in the market, parents feel the strong need for high-quality diapers for sensitive skin types babies. As a solution, the company intends to address their concerns by introducing India’s Most Breathable Diapers with 10 million pores that ensure babies have fun without suffering rashes or feeling heavy with up to 12-hours of absorption.
This High-Quality diaper is free from parabens, latex, phthalates & chlorine and is also suitable for sensitive skin types. Feather Diapers has been clinically tested for all its claims. Also, the new-gen diapers are Pediatrician tested and dermatologically tested on all skin types of babies. The newly launched R for Rabbit Feather Diapers would be one of the most breathable diapers in this segment.
These baby-friendly nappies are available in sizes ranging from newborn to 3 years old, and in sizes up XS, S, M, L, XL to XXL.
R for Rabbit has introduced Feather Wipes with two types of wet wipes made of RO water, Feather Aqua Wipes and Feather Pure Wipes, to keep Babies’ skin safe and soft. Both wipes have been designed to be suitable for all babies’ skin types. With no chemicals or alcohol, this wipe is an excellent choice for keeping newborns’ skin soft and safe. Feather Pure, is a 100% biodegradable plant-based wipe made of 99% RO water. The newly launched wipe is odourless due to the absence of chemicals and alcohol and is also hypoallergenic and equipped with pH balance.
Feather Aqua wipes are enhanced with Vitamin E and it is made up of 98 percent RO water and Grapefruit seed extract.
Hygo Bin, the first-of-its-kind in the Indian market, is a unique and hygienic way for diaper disposal, with a leak-proof garbage bag that keeps the surroundings stink-free. Its one-tap smart lid holds a key feature in maintaining hygiene to dispose of diapers. The product includes leak-proof trash bags that provide Full Hygiene protection when disposing of diapers. The carbon filter absorbs the foul odour of dirty diapers.
Also Read: Dabur All Set to Foray in the Baby Diaper Space
Kunal Popat, Founder, R for Rabbit, said, “R for Rabbit has always been at the forefront to create innovative, quality, and hygienic products for babies and kids. Entering the new segment of the baby diaper market, we are delighted to expand our business in the diapering segment with best-in-class quality and performance diapers which are mostly available only in Europe and USA. Our newly launched India’s Most Breathable Diapers will cater to the pain points of the parents who are looking for solutions in terms of rashes, leakages, and comfort.”
R for Rabbit has a pan-India presence and provides a diverse range of baby products such as Baby Gear, Ride-Ons, Nursing & Feeding Range, Activity & Bathing Toys, and many more. The company has created new products that are tailored to Indian preferences and needs, while still incorporating world-class safety standards and technology.
Sourced via ANI