In the last two decades, Nobel Hygiene has expanded its portfolio to also cater to baby and feminine hygiene products. The company has demonstrated a two-decade track record of growth and has been at the fore with respect to the efforts to advance and contribute to the growth of the disposable hygiene market in India.
June 30, 2021
Nobel Hygiene, the private manufacturer of disposable hygiene products announced the acquisition of a significant minority stake by Quadria Capital, one of Asia’s leading healthcare-focused private equity firms. As part of the transaction, the company has also raised fresh capital. Private Equity investors such as – CLSA Capital Partners and Access India fund and its co-investors have exited their investment. In effect, Quadria Capital has now become the largest minority shareholder, adding a consumer healthcare-focused company into its portfolio.
Consumer-focused venture capital fund Sixth Sense Ventures has invested Rs 95 crore (USD 12.7 million) in Nobel Hygiene Pvt Ltd, a couple of days after Quadria Capital has pumped capital to provide exits to some of the diaper brand’s early institutional backers.
In fact, Nobel Hygiene has shown a two-decade track record of growth and has been at the forefront with respect to the efforts to build the disposable hygiene market in India.
“With our current expansion in Gujarat, in conjunction with a slew of hires made for our leadership team, we are rightly placed to take advantage of this market expansion,” said Kamal Johari, Founder, and CEO, Nobel Hygiene.
Started in 2000, Mumbai-based Nobel Hygiene manufactures adult diapers, maternity pads, and adult pull-ups, underpads, nappy pads, and baby diapers. It markets its baby diapers under the brand name ‘Teddyy’ and ‘Snuggy’ while adult incontinence products are sold under the brand name ‘Friends’. The company is one of India’s first indigenous manufacturers of adult and baby diapers with ten manufacturing lines.
“Nobel Hygiene fits perfectly well into the thesis of betting on first generation founders pioneering products for the new age consumer within the over USD 860 million diaper segment,” said Nikhil Vora, founder of Sixth Sense Ventures.
Quadria Capital has invested nearly Rs 500 crore in Nobel Hygiene. The transaction gave exit to early backers including alternative asset management firm CLSA Capital Partners and homegrown private equity firm Access PE. A source has informed that a minor part of this transaction was a fresh infusion into the company.
In February 2015, CLSA Capital Partners invested USD 10 million in Nobel Hygiene. In 2013, Access co-invested with other individual investors in a deal worth around USD 11.5 million. In 2018, Nobel Hygiene acquired the diaper brand Snuggy from Godrej Consumer Products Ltd.