Mylo provides a comprehensive range of products and the partnership with Amrita Rao is aimed to promote the baby care range.
July 6, 2022
A comprehensive D2C platform for mothers and mothers-to-be, Mylo has roped in Actor and Celebrity Mom Amrita Rao as its brand ambassador, as per news reports. This is a strategic association for its baby care range of products, including, baby carriers, cloth diapers, and baby wipes.
The actor and celebrity influencer has a one-year-old son. Amrita has already been featured in a digital campaign which emphasises on Mylo’s products’ superior qualities, safety, as well as convenience of use. The digital campaign will be amplified on the brand’s social media pages and marketplaces like Amazon and Flipkart.
Reflecting on her recent parenting journey, Amrita Rao, asserts, “I am a very conscious mom with regards to the products that I use for my son. I have partnered with Mylo as I believe the brand and I share similar perspectives. Mylo’s products are backed by the feedback and inputs of its community of 4mn+ users who are all young parents just like me. As a result, all the products have been curated keeping in mind a mother’s and her baby’s needs.”
Vinit Garg, Founder & CEO, Mylo says, “Mylo constantly looks to connect and engage with millennial moms. Amrita is a trusted known name with a strong brand ideology and a strong connection with our consumers-moms. She resonates with young mothers and fits in strongly with our brand ideology of Raising Happiness of all mothers.”
In a period of less than two years, Mylo has developed more than 100 unique products, sold 7 Lakh units and has shipped to more than 16000 pin codes. The brand offers a range of mother and baby daily essentials and personal care products which are internationally certified and are available on their app, website as well as e-commerce platforms – Amazon and Flipkart.