Mommy & Baby Times had the opportunity to visit the flagship store of Mothercare at DLF Mall of India, Noida to explore the latest Spring Summer’19 collection and also have a thorough inside tour of the outlet.
March 12, 2019
DLF Mall of India, touted as the country’s first destination mall which is spread over seven floors and is divided into five distinct zones, has the flagship store of Mothercare located on its third floor. UK-headquartered Mothercare is an iconic baby care brand which had forayed into the Indian market back in 2009 and has carved a niche for itself in India. The brand has launched a cool yet comfy collection of apparels for babies and kids, i.e. Spring Summer’19 collection which draws inspiration from modern silhouettes and is in neutral colour palettes.
Mothercare is a one-stop shop for parents-to-be and merchandise for children up to 8 years old. The product range covered at the outlet includes Feeding, Bathtime, Playtime, Babycare, Bedding, Nursery, Travel, Maternity-related products, and Babywear.
The range of in-house baby toiletries comes in a well-defined sub brand called ‘Mothercare All We Know Baby Toiletries’. These products are hypoallergenic, paraben-free and dermatologically tested containing natural extracts including olive oil, natures’ ultimate moisturizer, and chamomile which have great soothing qualities. There are Baby Bubble bath, Baby Shampoo, Baby Lotion, Baby Body Wash, Baby Oil, Baby Powder, and Baby Wipes in this range. In addition, also lined on the shelves in a nifty arrangement are the baby skincare and toiletries of renowned brands.
With cute little onesies in the ‘baby essentials’ section to fashionable footwear for babies and kids as well as maternity clothing, the retail outlet of Mothercare has an all-encompassing range of products. The flagship store at DLF Mall of India has an expansive area devoted to the apparels section having a wide range of outfits meant for babies, kids and also maternity clothing, sourced from all over India.
The brand is a category leader in the domain of fashion and it offers a wide range of maternity and children’s clothing, furniture and home furnishings, bedding, feeding, bathing, travel equipment and toys. In the category of travel gear that includes car seats, buggies and pushchairs/strollers by leading global brands.
Founded in 1961, Mothercare is a British retailer that houses a coherent assortment of product range for babies, kids and various maternity-related products. In terms of the store count, Asia has more than 380 Mothercare stores while both Middle East and Europe has the equal number of stores, i.e. 354 each. It is present in over 56 countries with more than 55 franchise partners and there are more than 1500 stores worldwide with more than 100 stores in India alone and is continuously expanding.