The brand known for bringing only natural products, is expanding its product portfolio with the launch of a number of Plant-Powered Products and the launch was supported by the social media campaign- #PlantAndPure.
April 14, 2020
Mother Sparsh, one of India’s leading eco-friendly and organic baby product brand, has launched a range of ‘Plant-Powered’ products. In the new plant-powered range, the company has introduced laundry detergent, natural baby wash, natural baby face cream, diaper rash cream and natural baby lotion. Each of the newly launched product is plant-based, that implies that it has ingredients derived from plants, and has a combination of ingredients specially formulated for babies’ delicate and gentle skin. The start of these products was underpinned by social media campaign #PlantAndPure which has just concluded recently and has garnered a great reach of about 8 million people. This campaign was carried out in partnership with Firstcry and the chief focus of the campaign was to spread awareness about the benefits of plant-based baby care products.
The Plant-Powered Natural Baby wash is assembled with plant based ingredients and herbs like essential oils such as chamomile oil, avocado oil, calendula oil and a coconut based cleanser. This helps in soothing baby’s sensitive skin owing to its skin moisturization property that helps to maintain baby skin health and the use of natural elements and it also carries the fragrance of essential oils. This wash for babies is suitable for everyday use and the purest tear-free formulation of the range ensures perfect cleaning baby sensitive and delicate skin.
The Natural Baby Lotion of this newly started plant-based range has a blend of most gentle and certified organic ingredients such as Shea Butter, Avocado & Coconut oil to give appropriate smoothness and nourishment to baby’s skin. To provide adequate moisture for long hours, this organic baby lotion soothes the dry skin and gives relaxing effect by leaving skin soft and hydrated.
The Plant-Powered Laundry Detergent for Babies is made from a formulation of plant extracts and essential oils to maintain the softness and hygiene of the clothes worn by infants and toddlers and towels, sheets, bibs, woolen blankets and washable diapers. Having natural ingredients such as aloe, neem extracts and eucalyptus oil, the detergent has anti-bacterial properties and is effective on tough stains as it easily cleans dirt, and stains. Its mild allergen-free fragrance further helps keep the clothes fresh and clean. The product is natural, biodegradable and non-toxic as it is formulated with elements from nature making the product super gentle, and environment friendly.
The Mother Sparsh Natural Baby Liquid Cleanser constitues of natural ingredients such as Green Apple and Basil herb which effectively curbs the growth of bacteria and microbes, often found on the surface of milk bottles and accessories like toys, play mats, etc. It successfully removes 50% more milk film and odour than any other ordinary cleanser. Since this is prepared without any chemicals such as parabens, sulfates and synthetic dyes, this naturally crafted cleanser is safe to be used to clean everything from feeding bottles to toys of the little kid.