Miniklub, from the house of First Steps Babywear, has established an omnichannel presence with a number of physical stores and its online store.
February 15, 2022
MiniKlub, the leading kids and babywear brand, has started its ninth retail store in Bangalore. The store is situated in HRBR Layout (Hennur Road Banaswadi Road Layout), the new store offers a diverse range of comfortable apparel for newborns, babies, and kids up to the age of 6 years.
With this new store, Bangalore will now have MiniKlub’s ninth retail location. According to the company, the customers can look forward to interacting with well-trained store staff at the newly launched store. The store has an opulent and spacious display of all kinds of apparel and a wide range of other baby and kids products as well.
MiniKlub’s offerings include baby essentials, apparel, footwear, toys, travel care, for both boys and girls. Increasing its footprint in the country, the retail brand is striving to expand its reach by starting new stores by the end of 2022.
The product offerings at the retail store include – baby essentials, apparel, footwear, toys, travel care, for both boys and girls. Furthermore, the ‘Preemie Range’, consisting of a carefully curated range for premature babies, has been added to MiniKlub’s product catalog. The range also has a flat seem that minimises any potential irritation to the babies’ soft skin.
In October 2021, the brand had started its eighth store in Bangalore which is located at HSR Layout (Hosur-Sarjapur Road Layout) in south-east Bangalore.
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MiniKlub, from the house of First Steps Babywear, was started in 2013 and has now grown to be an omnichannel brand with a presence in over 600 multi-brand outlets, leading e-retailers, and exclusive brand stores – physical and online. Having a strong presence in e-commerce platforms including Myntra, Amazon, Flipkart, and Ajio, Miniklub has also launched its sub-brand Mini Cuddles in the UK, in partnership with John Lewis.