The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands of Mattel will be introducing its own range of Bio-based plastic products.
March 03, 2020
Mattel, Inc. has announced that MEGA, the Company’s popular construction brand, is launching new products derived from bio-based plastic line. The number one selling pre-school construction product, Mega Bloks, will now feature three preschool building sets – Polar Friends, Safari Friends and Woodland Friends – derived from bio-based resins. The building sets have Forest Stewardship Council (FSC)-certified packaging that is fully recyclable.
The MEGA announcement is the second product that Mattel has introduced as part of its recently announced goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. This new goal expands the Company’s Environmental Sustainable Sourcing Principles that were announced in 2011. The Company now sources 93% of the paper and wood fiber used in its packaging and products from recycled or Forest Stewardship Council (FSC) content, surpassing its 2018 goal of 90%.
“Environmental sustainability is a corporate priority and we are proud to announce Mega’s first product made from bio-based materials,” said Richard Dickson, President and COO of Mattel. “Our Mega team is deeply committed to bringing the best products to their loyal consumers and they are driving innovation to do this in the most sustainable way.”
“Creating a more sustainable world is important to our team, our company and our consumers, and our first construction line derived from bio-based plastics is an example of this,” Bisma Ansari, SVP of MEGA, said “Our Mega Bloks are the defining product for MEGA, so this next step in innovation allows us to create the high quality products we know families love from more sustainable materials.”
The new line of Mega Bloks will be rolling out to retailers globally.
Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. The company is renowned for creating innovative products and experiences that inspire, entertain and develop children through play. A highly attractive portfolio of iconic franchises, including Barbie, Hot Wheels, American Girl, Fisher-Price, Thomas & Friends and Mega, as well as there are a number of other popular brands also that it owns or licenses in partnership with global entertainment companies. Its offerings include film and television content, gaming, music and live events.
The leading toy company having a legacy of 75 years has a massive global presence. It has operations in more than 40 locations and sells products in more than 150 countries in collaboration with the world’s leading retail and technology companies.
Sourced via Mattel
