This strategy of reinventing its products and disclosing the entire of its ingredients is a major step
August 04, 2018
With the evolving needs of consumers, Johnson & Johnson is pioneering towards divulging the entire list of its ingredients of the whole of its baby care product range. This would also enlighten its consumers of the fragrance used in its products. According to Johnson’s latest-news release: “Fragrance has long been considered a trade secret, but Johnson’s recognizes that today’s parents will feel even more confident in a product if they know 100% of the ingredients”.
The recent initiative of Johnson’s Baby under the tagline ‘Choose Gentle’ has started a redesigned baby product line that has simplified and fewer ingredients. This is primarily getting implemented to reduce the usage of dyes, sulphates, and also to minimize the ingredients in the Johnson’s Baby product range. Also, it has replaced the chemical components with natural alternatives like coconut oil in the place of mineral oil. This approach is structurally executed to redesign the packaging of its existing product line, so as to make its products more effortless and handy to hold.
This strategy of reinventing its products and disclosing the entire of its ingredients is a major and ground breaking step. They have also added in their news release that: “This is a priority for Johnson’s, which used a patented system to create products that are biodegradable, nontoxic and don’t bio accumulate in the environment.” Johnson &Johnson was started in the year 1886 and it’s been one of the oldest and leading products in the baby care market. With a revolutionary and illustrious legacy of 132 years, Johnson & Johnson is treading a distinctive path with this recent initiative of ‘Choose Gentle’.