Seraphine has partnered with Kay Kay Clothing LLP to make an entrance into the Indian market
May 16, 2018
One of the leading Maternity wear brand Seraphine is set to lay its foundations in the Indian market in August this year. This foray in India is being done so via a master franchise agreement between Seraphine and Kay Kay Clothing LLP. It is aiming to open about 10 stores, along with company-owned and sub-franchised outlets, in the next 3 years.
“Seraphine is entering India with its first store in Delhi in August. We plan to stores in key cities in India such as Delhi, Mumbai, and Bengaluru in the next 3 years. We also want to open outlets in tier II cities through sub-franchise agreement,” Kay Kay Clothing LLP Director Rajat Kapoor told PTI.
Along with the offline retail and distribution, the brand would also strive to tap in the online channel, including its own website portal and e-commerce websites, to increase the reach of its products. “Seraphine’s global website already gets orders from India. So, once we start our own India portal, we expect good traction for the brand through online channel,” he added.
Currently, Seraphine has retail presence in cities like London, Paris, New York, Dubai and Hong Kong. There are a number of international public figures such as Duchess of Cambridge Kate Middleton, all three Princesses of Sweden, Gwen Stefani, Jessica Alba, Shakira, Anne Hathaway who have attired in Seraphine maternity wear.
Seraphine products in India are likely to be priced in the range of Rs 1,500 to Rs 15,000. There are many industry awards and accolades to Seraphine’s credit, including the prestigious Queen’s Award for Enterprise, awarded in 2015 in recognition in international trade.