The Turkish FMCG Corporation Hayat Kimya is going to initiate the industrial plant to introduce Molfix baby diapers and its other products in the Pakistan market
September 26, 2018
The Turkey based firm Hayat Kimya is intending to place an investment of USD 330 million in Pakistan by setting up the business unit to manufacture its hygiene and sanitation products. This would introduce Molfix baby diapers in the Hygiene products category, and the other product line, i.e. Papia and Familia facial tissues, paper towel and toilet paper in the Tissues products category.
Founded in 1937, Hayat Kimya is one of the largest global branded baby diapers manufacturer, and the largest paper tissue manufacturer having business operations in the Middle East, Eastern Europe and Africa. A leading global firm in the FMCG category, it has a strong market presence in more than 100 countries. Hayat’s home care, hygiene and tissue brands include Bingo, Test, Has, Molfix, Bebem, Molped, Joly, Evony, Papia, Familia, Teno, and Focus. Hayat Holding houses 39 brands manufactured and distributed in more than 100 countries. Headquartered in Turkey and it has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia, Nigeria and Pakistan.
