Hasbro launches ‘Grab and Go’ Gaming range in India

The game range is travel-friendly and is designed to be played at home or on long journeys ensuring an interesting gaming experience for kids and adults alike

November 19, 2019
One of the leading global play and entertainment company, Hasbro has introduced the ‘Grab and Go’ range of games in India with its latest television commercial. Each game in the Grab and Go range is priced at INR 399 and is available at all leading toy stores.
“At Hasbro, we are constantly innovating and reimagining our brand portfolio to bring the best play experiences for parents and kids in India. Keeping in mind the role of toys and games in the lives of our consumers especially during key moments, we developed this range that consumers of all ages will enjoy. The Grab and Go range ensures an exciting and interesting gaming experience anytime, anywhere with family or group of friends,” said Bhavesh Somaya, Country Manager, India and the Middle East, Hasbro.
The advert features a family of four travelling in a train wondering what they could possibly do to pass their time and have fun. They are introduced to the Grab and Go games which uplifts their mood and makes their journey enjoyable. The script and storyboard were developed by Cake Mix Studios, Hasbro’s in-house creative agency. While the film has been created and developed by Workship Creative Solution, a content company based in Mumbai.
Somaya further added “with the range of popular games in a travel-friendly version, we aim to bring different generations of families and friends together for fun and meaningful interactions.”
The toys and games market in India is further projected to cross USD 3.3 billion (Rs.23.7 thousand crores) by 2024, growing at a CAGR of 13.3% during 2019-2024. Hasbro is one of the leading key players in the Indian market.
Hasbro, Inc. is an American worldwide toy and board game company. It is the largest toy maker in the world in terms of stock market value, and third largest with revenues. Hasbro offers a variety of ways for the consumers to experience its iconic brands, including Nerf, My little pony, Transformers, Play-Doh, Monopoly, Baby Alive, Magic: The Gathering and Power Rangers, as well as its premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens.

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