This deal would entail the introduction of a wide range of construction toys by Funrise
June 12, 2019
One of the leading global manufacturer and distributor of a wide range of toys, Funrise has started a new multi-year toy license with Caterpillar which is the top-tier construction equipment maker. With this contract, the proficiency of Funrise in product development, manufacturing, and brand marketing to produce, distribute, and market a line of realistic toy machines based on the expertise of Cat (Caterpillar) construction machines.
The Cat toy line from Funrise is slated to include machines in a wide range of styles with innovative features including motorized toys, toys with lights and sounds, and radio control for indoor and outdoor play, as well free-wheeling toys in different scales, and Cat machines made of metal, all appropriate for ages 3 and above.
“Caterpillar is a widely recognized and trusted brand, and we are thrilled to create toys that bring the dynamic and larger-than-life construction world of Caterpillar to kids and families around the world,” said Randy Shoemaker, senior vice-president, global brand marketing, Funrise.
“For over 90 years, Cat products and services have been helping customers build a better world,” said Kenny Beaupre, global licensing manager, Caterpillar. “In a similar way, Cat toys are used by boys and girls around the globe to build whatever their imaginations dream. Toys are educational, instructive and nurture creativity. Together with Funrise, we look forward to bringing increased innovation to the Cat toy line.”
Funrise Toy Corporation designs, manufactures, and distributes a line of toys for pre-school toys, as well as toys for kids of various age groups. The company was founded in 1987 and is based in Van Nuys, California with additional offices and showrooms in Arkansas, Minnesota, California, Hong Kong, United Kingdom and Germany. Established in 1925, Caterpillar Inc. is the world’s largest construction equipment manufacturer which designs, develops, manufactures, and sells machinery, engines, financial products and insurance via a worldwide dealer network.