Caroline Dommerholt, Marketing Director at Diaper Champ- Garland Company B.V., outlines on the brand history, the innovative diaper pail and the future developments at the brand in an exclusive interaction with Mommy & Baby Times.
February 27, 2019
Established in 2002, Garland Company B.V. is a manufacturer of baby and child hygiene products and it began its business journey with the launch of an innovative odorless diaper bucket for babies- The DiaperChamp. This diaper pail by the brand has a unique system so that the diapers can easily be stored airtight in the bucket.
DiaperChamp for effective diaper disposal
As pointing to the USP of these diaper pails, Caroline Dommerholt explains “one doesn’t require expensive refill cassettes, ordinary trash bags fit in so it helps in saving money as compared to the diaper buckets with cassette systems. And it is also an airtight diaper pail and acts as an effective solution for diaper disposal which comes in different colours and sizes. Garland Company has received many international awards and mentions such as “Best Innovation” “Product of the Year” and “TUV” registration for the DiaperChamp.”
“Our focus is on to creating products around the idea of hygiene-optimization and that is going to be our chief domain of attention at least for the next two years.”
Speaking about the product range of the company, she says “the core product for us is the DiaperChamp series which comes in four different ranges- Classic, ONE, ONE MAXI, ONE Handsfree and the Handsfree series is the latest product range for us. We have also started the teething solutions called ‘Bite Figure- Bite me raff’ a while ago which can be used for babies aged 3 to 7 months. There are toilet training seats called PottyChamp by our brand which can be considered as- the next step after the DiaperChamp diaper pail which can be used for kids who are 2 to 4 years old.”
Key strength of the brand and future developments
About the key strengths and the future developments, she says “the three aspects: user-friendliness, hygiene and safety are of paramount importance to us at DiaperChamp, and this mission statement gets reflected in the products we offer. We have recently started the Diaper champ ONE Handsfree which ensures maximum hygiene-optimization and this would be particularly great for hospitals and day care centers. The diaper pails are quite compact, sleek and have the odor-proof technology and the teethers are made up of safety silicone material. We ensure that we comply and go beyond the essential safety standards with the products we offer. Our focus is on to creating products around the idea of hygiene-optimization and that is going to be our chief domain of attention at least for the next two years.”
“The primary market for us is Europe, however, we have extended our reach to Japan in Asia and we are also planning to enter the USA market very soon… We are present in about 50 counties as of now”
Global market presence
Referring to the market presence and the manufacturing, she states “the head office of our brand is located in the eastern part of the Netherlands – Gorssel. The primary market for us is Europe, however, we have extended our reach to Japan in Asia and we are also planning to enter the USA market very soon. However, our products are available through distribution in the USA, in many gulf countries and some of the Asian countries. We are present in about 50 counties as of now and are planning to expand our reach globally in a consistent way. The products are designed at our head office in Netherlands itself, whereas the manufacturing operations take place in China.”