New theatrical film division would be working to develop motion pictures based on Mattel’s iconic franchises and brands
September 10, 2018
Mattel, the esteemed toys brand has announced the creation of Mattel Films, a new division of the brand focused on developing and producing motion pictures based on Mattel’s iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as Executive Producer, reporting to Ynon Kreiz, Mattel’s Chairman and CEO. Robbie Brenner was nominated for an Academy Award for Best Picture for ‘Dallas Buyers Club’ in 2014, and her film Burden was a 2018 Sundance Film Festival Audience Award winner. She has held many leadership roles in the film industry in the last twenty years.
“Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” Kreiz has asserted in a statement.
It has a brilliant portfolio housing iconic consumer brands including American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends. It has also forayed into web series with brands such as Barbie, Monster High and Polly Pocket.
Kreiz had further added that: “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.”
Mattel is one of the leading global companies operating in the domain of children’s entertainment that specializes in design and production of quality toys and consumer products. It operates in 40 countries and territories and sells products in more than 150 nations across the world.
Source: Mattel Newsroom
