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Jack Wills to launch kids wear to “improve brand positioning”

The British clothing brand is going to come up with the kids wear collection in December this year. The brand is aiming to focus more on its lifestyle proposition with the upcoming collection.

August 18, 2020

Image: Northampton Life

UK-based Jack Wills is set to launch a kid’s wear range for the first time, through a licensing partnership agreement with Brands Machine Group which manages an exclusive portfolio of a number of designer brands.

The group has secured an agreement to design, manufacture, and market/distribute Jack Wills kids wear – both apparel and accessories for boys and girls up to 16 years old.

Jack Wills is aspiring to focus more on its lifestyle proposition with the new kids wear range, which will be launched in December. The fashion brand asserts that the partnership will “improve its brand positioning across the UK and internationally”.

Owned by Frasers Group, Jack Wills is a heritage and premium fashion and lifestyle brand which was started in the year 1999 in Salcombe, Devon. Its product categories include Men’s fashion, Women’s fashion, Accessories, and Homeware. The brand has its presence in 320 locations and in countries such as the UK, Ireland, the US, Singapore, Hong Kong, UAE, amongst a few others.

Based in London, the Brand Machine Group houses a diverse and industry-leading portfolio of fashion and sports brands across clothing and accessories. The company is a global licensing specialist, having an experience of 35 years and it has partnered with recognized market leaders in the fashion industry.

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