Marking its debut in Delhi, the leading global toys retailer opens at Vegas Mall in Dwarka.
January 29, 2020
Toys “R” Us has started its first store for Delhi and this is the second store for the Delhi/NCR region as it had opened its store in Mahagun Mall, Ghaziabad in August, 2019. The debut store for the capital city is at the second floor of the Vegas Mall in Sector 14 (North), Dwarka. The store launch was celebrated with its characteristic ‘Geoffrey’s Great Toy Party’ and a number of recreationally amusing activities for kids. The entire Vegas Mall was turned into a festive party space making known about the store launch to the mall visitors and there were multiple events for the entertainments of kids and adults alike that were organized at the launch event.
With the experience of more than 70 years in toys retailing, Toys “R” Us had made its debut in the year 2017 in the Indian market by launching its introductory store in Phoenix Market City, Bangalore. Since then, it has established a number of stores in the country and is consistently expanding its retail presence. The legendary toy retailing company in India is owned by Tablez India (subdivision of Lulu Group International) and operates with the two store formats– Toys “R” Us and Babies “R” Us.
Founded in 1948 by Charles Lazarus, Toys“R”Us has radically transformed the toy business and is a leading international toy, clothing, video game, and baby product retail brand. The United States-headquartered brand enjoys a wide market reach across the world. The company first began extending its reach in the international market in the 1980s by starting its first international store in Canada and subsequently its licensed operations in Singapore. Tru Kids, Inc. the company which possesses the rights of Toys “R” Us and Babies “R” Us brands in the USA and a couple of other nations had bought the rights of Toys “R” Us in October, 2018. It has around 800 stores in the USA and around 800 other stores around the world.