New and Improved Pampers Aircon Pants: Up to 5 Degrees Cooler With New Microholes


The new and improved Pampers Aircon Pants enables babies’ skin to breathe via 10 million micro-holes. This technology is five degrees cooler than its previous iteration. July 07, 2021 Moms can now heave a sigh of relief, and most probably, get some needed sleep, as baby care company Pampers improved its breathable Aircon Pants. The […]

Softbank invests USD 400M in Indian baby products retailer FirstCry


The Pune-based omnichannel retailer has more than 400 stores in the country and is consistently expanding its both-online as well as physical presence. February 19, 2020 SoftBank, the Japan conglomerate is going to invest USD 300 million (Rs 2,120 crores) in the baby care and mother care products omnichannel retail company. The Japanese conglomerate will […]

FirstCry enters into kids education sector by acquiring Oi Playschool

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Softbank-backed baby products e-tailer has announced its entry into the early childhood education. December 19, 2019 Firstcry Group’s Edubees Education has acquired play school chain Oi Play Schools of Hyderabad-based People Combine, the owner of Oakridge International Schools. While the amount of the deal is undisclosed, FirstCry seeks to leverage its premium chain and educational […]

Babychakra organizes round table session at Mommy & Baby Fair 2019

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The panel of the round table discussion had representatives from Medela India, The Moms Co., Kay Kay clothing LLP, Olympia Industries, Hapup, P&G India, Livia Polymer bottles and Mommy Influencer/Bloggers. The overarching theme of the discussion was the paradigm shift in the way parents make purchasing decisions and the surge in the number of homegrown […]

Pampers to launch Lumi- A smart diaper system in India


The new diaper system is developed in partnership with Verily and Logitech August 22, 2019 Pampers is launching Lumi, a system allowing parents to monitor babies’ diapers through a Smartphone app. This will feature a video monitor and includes activity sensors along with other data, and will indicate the parents when to change a baby’s […]

Pampers Revolutionary New Diaper for the Most Active Babies


March 15, 2019 Rolling, climbing, running, scooting, downward dogs – active babies and toddlers are constantly on the move so they need diapers designed to keep up. Pampers, the #1 choice of parents*, introduces Pampers Cruisers 360 FIT, the brand’s best fitting diaper yet. Pampers Cruisers 360 FIT diapers feature a comfortable all-around stretchy waistband […]

Nigerian Diaper plant of Procter & Gamble to be shut down

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July 05, 2018 Procter & Gamble is reportedly going to shut down its largest Nigerian Diaper Plant in Agbara Industrial Estate, Lagos, just after one year of its inception. It was a multi-billion naira (Naira- Nigerian currency) business unit located in the Ogun State. The plant was set up to manufacture its ‘Always’ and ‘Pampers’ […]