The campaign is designed around the goal to educate the youth to reduce the consumption of plastic from their lifestyle. The cloth diaper startup – SuperBottoms will organize a number of activities as a part of this campaign in partnership with UNEP.
May 05, 2021
Eco-friendly baby products start-up, SuperBottoms, known for its reusable cloth diapers for babies, celebrated Earth Day with United Nations Environment Program’s Tide Turners Plastic Challenge campaign. The campaign is premised on the intent of educating the youth around the significance of the impact of their lifestyle on the environment. The campaign presents them with the opportunity to undertake a challenge and reduce the usage of disposable plastic from their daily routine.
The homegrown cloth diaper brand launched this program at a live session attended by representatives from Center for Environment Education and Govardhan Eco Village. The session was met with an overwhelming response with 1500+ viewers attending the event and many subsequently registering for the program.
Speaking on the partnership with UNEP for Tide Turners Plastic Challenge campaign, Pallavi Utagi, Founder & CEO, Superbottoms, said, “It’s a great validation and honor that UN Environment Program has chosen us to be a partner in this initiative in recognition of our efforts towards reducing plastic consumption across our baby care products.”
For the next few months, SuperBottoms has planned a number of activities based around the theme of the program to get maximum participation and motivate attendees to reduce plastic consumption in their daily lives.
She also said, “SuperBottoms has 40,000+ active parents on its Facebook group – SuperBottoms Family, where there are always discussions on making eco conscious parenting choices to create a better future for the children. Challenges are very popular these days on social media and am sure a challenge like this for the betterment of our planet will draw large interest from our audiences.”