Snapdeal Strengthens its STEM and Educational Toys Category

The e-commerce marketplace has added 500 new toy sellers and manufacturers, to offer a wide variety and assortment with the addition of 5,000 toys on its platform.

December 24, 2020

Although most of the toys on Snapdeal come from sellers in Mumbai, Delhi, and Bangalore. However, the company has started featuring sellers from smaller towns as well.

Snapdeal has added 500 new toy sellers and manufacturers, with the aim to offer a wide assortment with the addition of 5000 toys on its platform. Ahead of the holiday season, the e-commerce company has worked to build a strong category of STEM and other educational toys, coming up with diverse options for parents to engross their kids with basic educational skills while playing.

Snapdeal spokesperson informed that: “We have seen strong, steady demand for toys on our platform. As kids stayed at home and parents looked for ways to keep them meaningfully engaged, we saw a surge in interest for interactive and educational toys ranging from STEM toys to DIY robotics to kids laptops and other learning instruments that incorporate smart technologies. Parents this year also bought more outdoor games and searched for screen-free entertainment.”

Considering the fact that the schools are yet to reopen and kids will continue to learn from their homes, Snapdeal has further fortified its collection by consciously expanding learning-based toys and activities that focus on skills development like fine and gross motor movement, visual, tactile, and auditory language skills and those involving memory, social, creative, and thinking skills- all — at reasonable prices.

Most of the toys on Snapdeal come from sellers in Mumbai, Delhi, and Bangalore. However, in recent times, the company has also onboarded sellers from smaller towns like Meerut (for games like carrom board), Saharanpur (Wooden toys and piggy banks), Manesar (Science kits), Ludhiana ( tricycle and bicycle), Ramanagara (Channapatna toys) and Bahadurgarh (soft toys).

While for children below 1 year, the popular toys are Tumbler Toy, Kick and Crawl Gym, 12 Geometric Blocks, and Multicolor Toy Rings; for children from 1-2 years, Snapdeal shoppers bought toys for auditory, language, motor, and thinking skills. Popular toys in this category include – Fun Beats Jazz Musical Drum Set With MIC, Multicolour Plastic Cow Piano, Laugh and Learn Smart Stages Tablet, Alphabet Puzzles, Wooden 3 in 1 Educational Double-Sided Board with Magnetic Marine Puzzle, etc.

As for children in the age group of 2-4 years, Snapdeal shoppers bought toys for creative, fine motor, language, social skills. The toys curated have exciting DIY options, colouring kits, Safari Rider Ride On, Multicolour swing cars, fish-catching game, kitchen set, among others to develop the pincer grips to pick up items, creative minds, understanding of cause and effect, and sensory processing to name a few.

If the kid is in the age bracket of 4-6-year-old, the parents prefer buying toys for creative, language, social, thinking skills. It includes hair braiders, DIY products, and brain boosters, and creative activity sets. During this stage, shoppers also bought educational games and quiz games that help them develop an understanding of numbers.

For the 6-8-year-olds, the cognitive, fine motor, language, social and emotional skills developing toys are the highest selling categories, which includes competitive games like chess, monopoly card games, Sequence Board Game, remote control cars, scrabble, among others.

Finally, for children above the age of 8, the creative and construction skills, problem-solving and strategy, social and emotional skills developing games like building block games, construction sets, Pottery set, Superheroes DIY bat tank block set, cube puzzles.

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