This is the first store of the renowned international maternity wear brand in India
April 03, 2019
One of the leading maternity wear brand Seraphine has started its first store for the Indian market. This foray in India has been through a master franchise agreement between Seraphine and Kay Kay Clothing LLP. The brand had announced its imminent foray in India in May 2018 and has started its store at Select City Walk, Saket, New Delhi. Select City walk was built by Select Infrastructure and was officially launched in October, 2007. The shopping center has three broad zones and has more than 180 stores and spans 1.3 million sq. ft.
With the offline retail and distribution, Seraphine would also establish its online presence in the country, with its own website and presence on e-commerce websites, to strengthen the reach of its products.
Seraphine was started by French-born designer Cecile Reinaud in the year 2002 and its stores are present in a number of cities including London, Paris, New York, Dubai and Hong Kong. International public figures such as Duchess of Cambridge Kate Middleton, all three Princesses of Sweden, Gwen Stefani, Jessica Alba, and Anne Hathaway have sported Seraphine maternity wear. There are many industry awards and accolades won by Seraphine including the prestigious Queen’s Award for Enterprise, awarded in 2015 for its recognition in international trade.