The current revenue run rate of R for Rabbit is around INR 100 crore, which it plans to double in 3-5 years. The Company is expanding its presence in the Middle East and has signed a distributor agreement with Apparel Group.
April 28, 2022
Baby care brand, R for Rabbit, is planning for market expansion in the Middle East, in a distribution agreement with global fashion and lifestyle brand conglomerate Apparel Group. The D2C company is aiming for a 10 percent growth in revenue from the planned expansion.
While the current revenue run rate is around INR 100 crore, the company is planning to double its revenue in 3-5 years. The company is also looking to create broader brand awareness amongst its consumers overseas and seek over 10 percent sales within a year.
About the expansion plans, Mr. Kunal Popat, Founder, R for Rabbit said, “We are pleased with the collaboration of R for Rabbit and Apparel Group. Seeing multiple opportunities in the Middle East, we are keen to enter a new geographic and expand our business. Our expansion plan will benefit our business, and we are expecting to see over 10 percent revenue within a year. We aim to accelerate our business growth in the coming few years and seek to double our revenue in 3 to 5 years.”
“We will be offering our various range of products in the middle-east region about 100 SKU’s. Our company is well recognized among our Indian consumers and with this expansion in the middle east, we expect to see our business grow exponentially. Furthermore, we will be at the forefront to create innovative, quality, and hygienic products for babies and kids,” he added.
Mr. Rahul Pawar, Business Head of R&B Kids said, “The Apparel Group continues to identify innovative approaches to partnerships that enable R&B Kids to stay at the forefront of consumer trends across retail and e-commerce platforms. We believe this collaboration will create compelling and sustainable value for our system and our shareowners. Together, working as a team, we will unlock the full potential of retail and digital transformations and place our clients on the best path for success in the new Middle East region.”
R for Rabbit has a pan-India presence offering a diverse range of baby products, including Baby Gear, Ride-Ons, Nursing, Feeding Range, Activity Bathing toys, Baby care, baby grooming kit, and many more. Company Recently Launched Feather Diapers – Premium Diapers for the consumers who are aspiring for International quality and comfort for their little ones.
R for Rabbit recently expanded its product portfolio and launched baby care products such as baby diapers, diaper pails, and baby wipes. Also, the baby products company has recently raised funding of INR 40 crore from a Private Equity firm, Xponentia Capital Partners. The brand is also planning to expand in Nepal and Bhutan in the future.
Sourced via ANI