PlayShifu had introduced the ‘Tacto’ toy product in April this year in the US. The toy focuses on bringing board games to life using the power of touch screens.
July 28, 2021
Playshifu, a tech-based education toymaker, is planning to ramp up its manufacturing capacity in India, with the key focus on in-house consumption and exports. The company is also planning to bring ‘Tacto’ toy product to the Indian market by the next quarter. The product was launched in April 2021 in the US.
“Tacto launched in April in the US with a lot of fanfare. Our existing loyal base of customers chose to buy that too. We are currently working with a couple of manufacturers beyond the prototype and prototyping stage and should start production in not more than a month. We’re looking at launching Tacto in India in a quarter from now,” Dinesh Advani, Co-founder, PlayShifu told the Indian Express in an interview.
The company also plans to ramp up capacity for its Orboot and Plugo toys which are currently sold in the Indian market. Unlike PlayShifu’s Orboot globe, which is an AR-driven experience, Tacto focuses on bringing board games to life using the power of touch screens.
“There are manufacturers excited about the ‘Make in India’ program, and they are working to improve the capability. Now we have a very strong engineering team. And what we do is we work very closely with our manufacturers and help them grow and solve that particular problem from a manufacturing standpoint,” he said in the same interview.
PlayShifu’s products are sold in nearly 35+ geographies across the world, including the US, Europe, Japan, and other markets. Currently, 90 percent of the company’s sales come from outside India, and according to Advani, they have seen steady growth despite the pandemic.