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P&G launches its first BabyCare Innovation Lab at Singapore Innovation Centre

The multinational conglomerate is expanding its R&D capabilities for the baby care division with different research units to design and develop products to serve in the Asia Pacific, the Middle East, and Africa.

July 09, 2021

P&G

Image: P&G Singapore

Procter & Gamble has announced the expansion of its research and development capabilities for its baby care portfolio with the launch of the Pampers’ research facility at the P&G Singapore Innovation Center (SgIC), supported by Singapore Economic Development Board.

Based at the SgIC, the BabyCare R&D team and facilities will lead end-to-end product development and focus on several key areas including consumer research, product design, and packaging development. With two-thirds of the world’s babies born in the Asia Pacific, the Middle East, and Africa, this R&D expansion builds on P&G’s continued commitment to better fulfill its consumers’ evolving demands and needs in the region.

Speaking at the launch, Ms. Yuko Nakamura, Vice President, Research & Development, P&G Singapore Innovation Center said, “The Baby Care facility benefits from the fact that SgIC is home to advanced research capabilities and resources in multiple disciplines including Cell Biology, Data Science, Formulation, Robotics, and Packaging development.”

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“Our core Baby Care R&D team boasts a rich diversity of talented and committed technologists from seven nationalities. They will bring to the team their expertise and specialized skills that will support our end-to-end product developments,” said Ms. Kainaz Gazder, Senior Vice President, Babycare & Chief Marketing Officer, Procter & Gamble, Asia Pacific, Middle East, and Africa.