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Mattel releases Chinese American Doll as American Girl to fight Anti-Asian sentiment

American Girl is joining hands with AAPI Youth Rising (AYR) which is a student-led nonprofit organization committed to bringing awareness about racism.

January 18, 2022

Mattel

Image Source: Marketing Interactive

In response to a surge in anti-Asian sentiment around the world, American Girl has created a Chinese American doll to teach young kids to stand against racism. Mattel has now revealed its 2022 Girl of the Year for the American Girl brand, Corinne Tan.

According to Mattel, Corinne must find her balance as she adjusts to her new blended family and the courage to speak up when faced with xenophobic comments. The brand added that through Corinne’s stories, young readers can learn that home means being surrounded by the people they love and being proud of who they are while advocating for positive change.

Jamie Cygielman, General Manager of American Girl said the brand aims to reflect what it means to be an American girl today with the addition of the Corinne Tan doll. “While filled with outdoor adventure and fun, Corinne’s message is, ultimately, about the power of love—between families, friends, and communities—and the strength and courage that comes from it. We created Corinne to be a positive role model our fans can look up to and learn from as we all work toward a world where everyone is treated fairly and with respect.”

To develop the character, author Wendy Wan-Long Shang, along with freelance illustrator Peijin Yang, brings Corinne and her stories to life is a beautiful 18-inch doll, featuring brown eyes and long, straight black hair with turquoise highlights.

Also Read: Mattel Expands #ThankYouHeroes Line by Introducing One-of-a-Kind Barbie Dolls

In order to highlight this issue and give voice to Chinese American youth, American Girl is joining hands with AAPI Youth Rising (AYR). AYR is a student-led nonprofit organization committed to bringing awareness to the rise in xenophobia against Asians in America and is calling for positive change through education.

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