Mattel Promotes Sanjay Luthra to Executive VP and Managing Director for EMEA Region

Mr. Sanjay Luthra has been promoted to the position of Executive Vice President and Managing Director from his previous position of Senior Vice President and Managing Director. His experience in the toy sector spans two decades and the beginning of his journey with Mattel can be traced back to 2003.

July 7, 2022

Mr. Sanjay Luthra. Image Source: Mattel

Mattel, Inc. has promoted Mr.  Sanjay Luthra to the position of Executive Vice President and Managing Director in the EMEA region. This was announced by Mattel President and Chief Commercial Officer Mr. Steve Totzke, to whom Mr. Luthra reports.

“Sanjay is an exceptional, entrepreneurial leader who has completely transformed and modernised our operations in the EMEA region,” said Mr. Steve Totzke. “During Sanjay’s tenure, the EMEA business has become our fastest-growing international region, expanding market growth, strengthening relationships with Mattel’s key retail partners, and creating demand in an increasingly complex environment. I look forward to Sanjay’s steadfast leadership as we continue in growth mode, operating as an IP-driven, high-performing toy company.”

Previously as Senior Vice President and Managing Director for five years, Mr. Luthra championed a European transformation plan focused on key retail customers, consumer-centric marketing and digital strategy, helping reshape Mattel EMEA as an organisation and restoring the company as a global market leader.

His experience in the toy sector spans two decades and several countries. He started working for Mattel in 2003 in his native India before heading to Eastern Europe and Canada, and his current role brought him to the UK.

“I am honoured and humbled to be part of this iconic company’s transformation in Europe, working hand in hand with our retail partners and a great team of diverse people to help deliver on Mattel’s purpose to empower the next generation to explore the wonder of childhood and reach their full potential,” said Mr. Luthra. “The opportunity in Europe is a huge one and I look forward to continuing to lead the Mattel EMEA team in expanding the business.”

Also Read: Mattel releases Chinese American Doll as American Girl to fight Anti-Asian sentiment

In 2019, Luthra was elected as Chairman of the Toy Industries of Europe Board, in recognition of his vast experience and leadership within the industry.

Sourced via Mattel

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