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Mattel Creations Launches Reimagined Collectible Toy-Inspired Art with Launch of First-Ever Hot Wheels NFT Series

Through the Mattel Creations platform, Mattel brands can create limited-edition, specialty items that both celebrate and stretch Mattel’s intellectual property.

July 09, 2021

Mattel

Image: Mattel

Mattel, Inc. has announced that Mattel Creations, the company’s collaboration, and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (“NFT”) series from the super-charged Hot Wheels brand.

Breaking into this new market allows Mattel to expand across this emerging art space and advance the collector offering starting with three unique NFTs from the Hot Wheels NFT Garage Series.  The series features three vehicles from “The First Editions” vehicle collection.

“Connecting to culture is core to Mattel’s DNA, and as we continually look to innovate, evolving physical product to digital art through NFTs was an obvious next step for Mattel Creations,” said Richard Dickson, President, and Chief Operating Officer, Mattel. “Mattel Creations is the perfect platform for us to present limited edition collector products that speak to our incredible fan base as well as attract new fans to our vast portfolio of pop culture brands.”

Through the Mattel Creations platform, Mattel brands can create limited-edition, specialty items that both celebrate and stretch Mattel’s intellectual property. Mattel Creations collaborates with today’s most imaginative artists, designers, and pop culture influencers to remix Mattel’s iconic toys into entirely new inspired designs.

Also Read: Mattel sales soars in the pandemic

Mattel’s Hot Wheels brand is built on originality, authenticity, and garage spirit. The Hot Wheels NFT Garage Series celebrates the Hot Wheels brand’s long-standing influence on automotive culture and massive appeal to collectors of all ages. With over 25,000 unique die-cast models, three of the cars from “The First Editions” vehicle collection exemplifies the Hot Wheels brand DNA – the Twin Mill, Bone Shaker, and Deora II.