The Boise-based educational toys company has pocketed funding from Google ventures Maveron, Google Ventures, Reach Capital, the Chan Zuckerberg Initiative, and Collaborative Fund in the series B round.
October 24, 2019
A company that makes educational toys which are designed to advance learning and brain development in toddlers and kids, Lovevery has gathered USD 20 million (that amounts to Rs. 142 crores) in its series B-round of funding. Silicon Valley investors, including Google Ventures and the Chan Zuckerberg Initiative (founded by Mark Zuckerberg and Priscilla Chan) has invested in the educational toys company.
The brand had first launched an award-winning ‘Play Gym’ for toddlers, then a collection of Play Kits for kids which are age-appropriate and are carefully designed by experts. For instance, the newborn kit contains cards with interesting black-and-white images on it since babies take several weeks to fully develop their vision, and the kit for 19- to 21-month-olds has a usable flash light for toddlers. There is a booklet that is included with the kit for parents to know more about their child developmental stage and needs.
With this recent funding, Lovevery would start developing toys for older kids and provide parents with the resources to support and encourage their children’s development. Products by Lovevery will be preferred by parents who are looking to cater to their children’s developmental needs by offering them low-tech toys without succumbing to the tech-based toys. The brand is for the parents who wish to widen the horizons of their kids and to know the best ways of playing with toys to encourage all kinds of brain development.
Lovevery’s stage-based information and play products are designed by child development experts, and have been received awards from TIME Magazine, Fast Company, Red Dot, and Parents’ Choice. The company has shipped products to 1 million homes, mostly via subscription. The toys by the brand are made from sustainably forested wood, organic cotton and baby-safe plastics. Other products include The Play Gym, an organic cotton play tunnel, and the Buddy Stroller for pretend play. One of the company’s products is a subscription to 10 play kits that covers from birth up to the age of 24 months.
The award-winning children’s goods and early learning company Lovevery had recently announced the launch of the Block Set system made of solid wood blocks for building spatial, language and problem-solving skills. It is supposed to be used by preschoolers. There are 70 heirloom quality pieces that work with each other in more than 20 stage-based activities. Lovevery which is headquartered in Boise, Idaho was founded by Jessica Rolph and Roderick Morris two years ago.