The new advertisement which is conceptualized by DDB Mudra Group shows a mother’s commitment to providing the softest touch to her baby with the gentlest products.
November 02, 2020
Johnson’s Baby, the baby care brand has launched a new campaign for its latest ‘Cottontouch’ range in India. The ad shows a mother’s commitment to providing the softest touch to her baby with the gentlest products. Conceptualized by DDB Mudra Group, TVC has been released pan India in ten languages.
The TVC is an array of scenes where a mother is seen to be bonding with her baby while using the new Cottontouch range by the company. She is shown as embracing and experiencing the softness of the new range and is filled with a sense of wonderment of how soft her baby’s touch is. The TVC conveys the product’s innovative ingredient that is natural cotton, its attributes like designed for zero irritation, and promises to provide gentle care.
This campaign highlights the new range of Johnson’s Cottontouch that promises to give mothers products that will offer softness they have never experienced before.
Manoj Gadgil, Vice President Marketing, Johnson & Johnson Consumer India said “The new Cottontouch is an innovative range of products that has cotton as the key ingredient and through this TVC we emphasize our commitment towards baby care through science and research. We brought this new range with a lot of love even during these unprecedented times only to enhance the mother-child bond with the softest touch.”
“For Johnson’s, we don’t just launch products, we evolve the mother-baby bond and their relationship with us as a brand”, Rahul Mathew, national creative director, DDB Mudra Group, said. “And touch is an essential part of this bond and relationship. And that’s what we’ve brought alive in the work,” he further added.