The capital raised from Saama Capital and DSG Consumer Partners to be used to grow the brand to Rs. 100 crores, with expansion across the range of solutions, technology and offline presence.
December 10, 2019
Established in 2017 to address a huge gap of toxin-free products in the Indian market for pre-natal and post-natal consumption, and baby care, The Moms Co. has raised USD 5 million from renowned FMCG investors Saama Capital, DSG Consumer Partners and others in a Series B round of funding.
The Moms Co. brand, launched in March 2017, has quickly grown to serve more than 5 lakh customers across 10,000 pincodes in India and continues to be among the fastest-growing Mom & Baby Care brands online.
The 5mn USD funding is the company’s third round, following an angel investment round in 2016 and a Series-A round in 2017. The last round was a USD 1 Million also investment by Saama Capital and DSG Partners. With robust partnerships, The Moms Co. is targeting to become a Rs. 100 cr. brand in the space over the next 12-18 months.
Malika Sadani, Founder & CEO, The Moms Co. said, “We have been in the space for the past two years and with 25 solutions, have seen exceptional revenue and brand growth. With the love of Moms and our strong supply and channel partners, we are committed to making The Moms Co. the largest natural and certified toxin-free solution provider for Moms and Babies from India. We are excited to partner with investors who understand the Indian consumer space deeply and with their support, will unleash investments in more products, technology and in expanding into offline stores over the next 18 months.”
Shripad Nadkarni, Brand Mentor and Investor who has consulteded over 250 brands in India added, “The underpinning of The Moms Co. philosophy is a deep understanding of mothers and babies with an uncompromising commitment to safe, natural and certified toxin-free products.”
“Over the last two years since we first partnered Malika, The Moms Co. has quickly become India’s leading toxin-free mother and baby personal care brand and recognised as a product innovator. Every product has been developed learning from Malika’s journey as a mother and the needs of her two young daughters. We are excited to continue on this journey as The Moms Co. continues developing best in class products and empowering women.”, Deepak Shahdadpuri of DSG Consumer Partners, whose other investments include added.
Ash Lilani, Managing Partner at Saama Capital said, “We are strong believers in The Moms Co. philosophy of having a deep focus on moms, babies and children care by delivering the highest quality products with the best, natural, non-toxic ingredients. We strongly believe that The Moms Co. is going to continue building this category with additional innovative products in the future, all created with the hugest global standards.”
Based in New Delhi, in a matter of only two years, this mompreneur led start-up for toxin-free and natural products for pre, post natal care, and babies has diversified its offerings across categories of face care, hair care, and yet others, with over 25 SKUs. The brand has a physical presence in 5 cities across India, including retail presence inside 15 of the top maternity hospitals in the country. It counts over half a million customers across all channels, with most of its products being very highly rated by consumers across platforms.
At The Moms Co., the products are made without any compromise. The brand has brought in experts from across the world to help them create the safest natural formulations that are certified toxin-free. The products are formulated and tested to make sure they meet every international safety standard there is – across US, Canada, Europe, Japan and Australia. The team works with experts around the globe, and today it is India’s first Australian Certified Toxin-Free ™ brand, certified by the Safe Cosmetics Australia™ – a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested.
The Moms Co. continues to grow at a steady pace of 15% to 20% month-on-month with growth being driven by brand love, repeat buyers and new products.
ABOUT THE MOMS CO.
Established in 2017 to address a huge gap of toxin-free products in the Indian market for pre-natal and post-natal consumption, and baby care, The Moms Co. works with experts across India, Australia & Switzerland to benefit people who are conscious about what they use for their skincare.
At The Moms Co., the products are made with love and without compromise. The brand has brought in experts from across the world to help them create the safest natural formulations that are certified toxin-free. The products are formulated and tested to make sure they meet every international safety standard there is across US, Canada, Europe, Japan and Australia. The Moms Co. is India’s first Australian Certified Toxin-Free ™ brand, certified by the Safe Cosmetics Australia™ – a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested.
The Moms Co. has raised 2 rounds of funding so far with an angel investment round in 2016 and a Pre Series-A round in 2017. The last round was a USD 1mn investment by renowned FMCG investors Saama Capital and DSG Consumer Partners.
ABOUT MOM-PRENEUR MALIKA SADANI
A passionate entrepreneur and a loving mother full of enthusiasm, Malika Datt Sadani is the Founder & CEO of The Moms Co., one of India’s toxin-free brands catering to expectant and new mothers seeking natural, chemical-free products for their daily personal care regimen. The idea for The Moms Co. came to Malika Sadani – a banker-turned-entrepreneur – in 2012. She had just moved back to India from London and couldn’t find safe, natural products for her daughters.
An expert in her own right, Malika feels she has always been an obsessive mother and there are many moms like her who want the best for themselves and their babies, who hate having to compromise on the safety of the products they use for themselves and their family. She believes, with The Moms Co., she has embarked on a mission to help moms in India and across the world make safe, natural and effective choices for themselves and their loved ones.