India should come out with more quality control orders and technical regulations for different products to check inferior and low-quality imports from China, industry chamber PHDCCI President Sanjay Aggarwal said in a statement.
August 03, 2021
There is a need to ensure the manufacturing of quality toys that meet global standards and attract large-scale investments in infrastructure and research & development (R&D) to promote the growth of the industry, PHDCCI said.
India should come out with more quality control orders and technical regulations for different products to check inferior and low-quality imports from China, industry chamber PHDCCI President Mr. Sanjay Aggarwal said in a statement.
“There is a need for large-scale investments in infrastructure, increased investments in innovation and research and development (R&D), and massive skill development, among others, to ensure the long-term competitiveness of the toy industry and enhance the image of brand India globally,” he added.
He added that focus should be put upon building a value chain ecosystem of toys in the country instead of importing components and doing assembling activities.
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This will increase India’s economies of scale, reduce cost, ensure quality and dependability, increase traceability and help in maintaining the speed of delivery, he said.
“Consumers have to re-orient their habitual behaviour of buying low-quality and cheap imported toys towards safe and quality domestically produced toys,” Aggarwal said.