Hamleys launches its toy store on eBay UK

The full range of toys and games by the leading toy retailer will be sold on the online marketplace, reaching 28 million UK customers.

December 24, 2020

Hamleys eBay
Hamleys, best known for its flagship store on London’s Regent Street is planning to expand its digital presence with the launch on eBay UK.

Hamleys has announced the launch of its first eBay shop, in line with the toy company’s plans to enhance its online presence.

With this launch, eBay’s 28 million UK customers will be able to buy the full range of Hamleys’ toys and games. Featuring more than 1,600 product lines on eBay, including its top 10 toys for Christmas 2020, Hamleys will also showcase its own-label range of toys.

The sales of the overall toys category on eBay have witnessed dramatic growth in the past year, with both new and retro toys proving popular. Superheroes and Star Wars have been the most popular purchases, with Star Wars and Marvel Avengers LEGO sets among the most popular – 16 superhero-themed items were bought every hour over the Black Friday period on eBay UK.

The inclusion of Hamleys will give a further boost to eBay’s growing toys offering, with The Entertainer and Early Learning Centre also recently joining eBay.

Murray Lambell, General Manager, eBay UK said: “So many of us will have a special memory about Hamleys – as a child and spending an afternoon of play in one of their stores, or as a family visiting its famous Christmas grotto. As the pandemic continues to disrupt the high street, we’re pleased that we can give iconic brands like Hamleys another online shop window, bringing the magic of their experience in-store to reach the millions of customers we have in the UK and worldwide.”

Founded in 1760, Hamleys has become famous worldwide for its physical stores, captivating experiences, and eye-catching shop windows, in particular, its iconic Regent Street shop which has been a huge draw for locals and international tourists alike.

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