The teething sticks are made from real food and have been designed by feeding experts to provide long-lasting comfort.
August 14, 2020
Early childhood nutrition leader Gerber has expanded its range of teething products with the addition of Soothe ’n’ Chew, i.e. a first-of-its-kind grain-based teething product. The product is designed by feeding experts and it provides long-lasting comfort by naturally massaging little ones’ gums with real food as they chew.
Bill Partyka, President and CEO at Gerber, says: “Gerber’s continuous priority is to innovate to meet families’ evolving needs. As parents turn to more natural alternatives for their little ones, we saw an opportunity to bring together our expertise in food and nutrition, infant development and natural product development to create something totally new for little ones.”
Throughout the development process of the product, the food company had teamed up with pediatric feeding specialists to design a unique long-lasting edible teether for baby.
“While traditional methods can certainly be effective, we wanted to reach parents who are looking for alternative teething solutions that don’t necessarily include plastic or medicine – that’s where Soothe ‘n’ Chew comes in,” said Senior Manager Marketing of Gerber Snacks Mansi Kothari.
Soothe ‘n’ Chew is specifically meant for infants and toddlers beginning at 6 months to serve as baby’s first snack for teething comfort. They are made from wholesome grains: wheat, banana, corn, rice flours; and it has no artificial colour or flavor. The product was introduced as to be a long-lasting, edible product that can serve as a baby’s first teething snack, as opposed to teething toys.