DLF Brands collaborates with Disney India launching stores in Delhi/NCR
April 11, 2018
One of the top-tier retail sector firm, DLF Brands that was founded in 2008, has been leading in these three sections: kids’ toys and fashion, lifestyle and beauty along with home and living. It has recently launched two licensed ‘Disney and Me’ stores in Delhi NCR, in the DLF Mall of Noida and in Ambience Mall, Gurugram.
It is a very recent collaboration of DLF with Disney Consumer Products in India and is intended to be marketed to kids from the age of 3 to 12 year olds. It has a wide collection of products and accessories from three categories: Disney movies, Star Wars and the Marvel Comics. The catalog of this merchandise has fashion range- that includes footwear, attire and accessories along with an impressive line of toys and other innovative products.
It should be noted that these stores also houses six innovatively crafted zones, each committed to these distinctive popular culture categories related to the three, i.e. Mickey and Minnie Mouse, Disney Princesses, Frozen, Avengers, Spider-Man and Star Wars.
The setup of these outlets has been designed taking into consideration, the Indian Market and the Indian ideologies, but with reaching a sort of middle ground as with the Disney’s global standards. Furthermore, since, the intrinsic idea is children-oriented, the chief focus is on crafting out a fun and frolic space reflecting Disney’s most adored and cherished stories and characters.
Abhishek Maheshwari who is the Country Head of Disney India, remarking on the tie-up with DLF Brands has said that the Disney & Me outlets would set a benchmark in how Indian families and kids experience their favorite stories and characters in retail.