The raw materials for the organic cloth lines will be purchased from Pollachi and the surrounding areas.
July 26, 2021
The Tamil Nadu handloom weavers cooperative society Co-Optex has announced its plan to foray into manufacturing and supply of organic wear for global markets. As per a Daiji World report, having over 1,000 handloom weaver societies, the cooperative plans to move away from selling traditional sarees due to declining demand.
Tamil Nadu minister for textiles and handlooms, R Gandhi told IANS, “Co-Optex is planning to make organic garments for children and is approaching international buyers. We are also making efforts to promote khadi products among the young generation as well as among the government employees.”
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According to officials, the department is in the process of getting certification for its organic products as the international market requires proper certification. A senior officer with Co-Optex said, “We are now in the process of getting certification for the organic clothing line for children. The department is trying to bring in customers from all the age groups and is in the process of preparing more organic dyed products.”
The raw materials for the organic cloth lines will be purchased from Pollachi and the surrounding areas. The organic children’s wear and other new products from Co-Optex will hit the market either during Diwali or Pongal depending on the certification it gets.
Co-Optex is also planning to market the product in Western countries as well as in the Middle East, Singapore, and Malaysia. The Indian diaspora in these countries, as well as the local populace, will be targeted in a high-voltage campaign in the near future.