November 30, 2018
Baby Boom Consumer Products, a division of the Betesh Group and the top-tier manufacturer of diaper bags and baby appliances, today announced it acquired the Tranquilo Mat brand, the first-ever soothing mat that uses vibrations and white noise to help babies fall asleep faster and stay asleep longer.
“We are excited to welcome Tranquilo Mat to our family of brands. Tranquilo fits right into our company’s mission to help parents nurture their babies easier,” says Steven Betesh, Chief Executive Officer. “Tranquilo is a life-changing product that helps parents soothe their babies and get them to sleep. And Tranquilo will help ignite our plans to be the leading manufacturer of baby soothing and sleep products.”
Tranquilo – which was featured on Shark Tank in 2017 – will join a well-known portfolio of brands including Baby Brezza – the #1 brand of baby appliances and the manufacturer of the revolutionary Formula Pro® appliance that makes a warm formula bottle in seconds – and Eddie Bauer®, Ergo Baby®, Jeep® and Bananafish® brands of diaper bags that help parents comfortably carry and organize their baby’s essentials.
“I’m excited to have sold “my baby” to Baby Boom so that they can bring this unique and effective sleep solution to parents around the world,” said Tranquilo founder Melissa Gersin, a Boston-based maternity nurse and infant crying specialist.
After witnessing countless parents struggle to soothe their babies, Gersin recognized that many babies cry and struggle to sleep because they simply miss the calming noise of their mother’s heartbeat and the motion of her every day movements. After years of product design and testing, she launched the Tranquilo Mat – the first ever soothing mat that recreates the gentle vibrations and sounds of the womb – in 2017.
The Tranquilo Mat offers six vibration settings and is available in two sizes (small and large). It consists of a removable washable cover with a water-resistant interior lining and is BPA-FREE. It is currently available at Buy Buy Baby, Target.com, Amazon, and Tranquilomat.com. To learn more, visit Tranquilomat.com.
Baby Boom Consumer Products is a division of The Betesh Group, a privately held consumer products company specializing in women’s hand bags, housewares and baby. In business since 1976, The Betesh Group has grown from a specialized manufacturer of handbags into a market leader across several categories including baby. Its baby division – Baby Boom Consumer Products – is the #1 manufacturer of diaper bags, the #1 manufacturer of baby feeding appliances and a leading manufacturer of toddler bedding and room decor. It markets its products under leading brands (both owned and licensed) including Bananafish®, Ergobaby®, Jeep® and Eddie Bauer® for diaper bags, Baby Brezza® for appliances and various children’s entertainment properties for bedding such as Paw Patrol®, Trolls® and PJ Masks®. For more information, visit beteshgroup.com or babybrezza.com.
Source: PR Newswire
November 30, 2018