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Babies ‘R’ Us Stores to Enter New Market

Currently, the Babies “R” Us stores are present in more than 20 countries with digital sites, standalone, and side-by-side Toys “R” Us branded stores.

January 19, 2022

Babies R Us

WHP Global, the parent company of Toys “R” Us and Babies “R” Us, has inked a long-term license agreement with Ragabesh & Co. to bring Babies “R” Us to Brazil for the first time. The deal of the agreement covers the expansion of physical retail with plans to start about 20 Babies “R” Us stores. The first location is expected to open in late 2022 with further stores launching in 2023.

In March 2021, WHP announced it had acquired a controlling interest in Tru Kids Inc., parent company to the Toys “R” Us, and Babies “R” Us. Toys “R” Us opened its first store under its new owners in December, at American Dream, in East Rutherford, New Jersey.

Yehuda Shmidman, WHP Global and Toys “R” Us chairman and CEO, says, “This expansion is part of our overall strategy to develop both the Babies “R” Us and Toys “R” Us businesses in existing and new high growth markets such as Latin America. We are thrilled to partner with Ragabesh to bring this beloved family brand to Brazil for the very first time – making it even more accessible to our loyal global customers.”

Ragabesh is a Brazilian retail operator with 35 showrooms throughout Brazil. Operating sporting goods stores, footwear specialty stores, and multi-brand stores, Ragabesh has more than 3,000 clients including Aéropostale, Nautica, and more.

Paulo Turquiai CEO of Ragabesh, remarks, “There is a massive opportunity for a trusted brand like Babies “R” Us to serve the growing population of millennial parents in the largest country in Latin America. We look forward to working with the WHP Global team and leveraging our vast network of suppliers to bring the first Babies “R” Us retail stores to Brazil.”

Also Read: Putman Investments to Purchase Toys’R’Us and Babies’R’Us Canada

Currently, the Babies “R” Us brand can be found in more than 20 countries with digital sites, standalone, and side-by-side Toys “R” Us branded stores.

WHP owns Anne Klein, Joseph Abboud, Joe’s Jeans, William Rast, Lotto, Toys “R” Us, Babies “R” Us, Geoffrey the Giraffe, and more than 20 additional consumer brands in the toy and baby categories.

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