Mattel Expands #ThankYouHeroes Line by Introducing One-of-a-Kind Barbie Dolls

Barbie Dolls

The toy brand is honoring six women who are modern real-life heroes of the pandemic with their own one-of-a-kind Barbie doll made in their likeness. August 06, 2021 Mattel has announced that Barbie will donate USD 5 for each eligible Barbie doctor, nurse, and paramedic doll sold at Target to the First Responders Children’s Foundation […]

MSME Minister Launches New Khadi Products — Baby Wear, ‘Use and Throw’ Slippers

Khadi Babywear

The new range of babywear is Khadi’s first-ever cotton clothing for babies. KVIC has used 100% hand-spun and handwoven cotton fabric that is soft on the tender and sensitive skin of babies and prevents any rashes or skin irritation. August 05, 2021 Minister for MSME Shri Narayan Rane has launched Khadi’s two new exclusive product […]

British Kids Wear Brand Lilly + Sid Launches in India

Lilly and Sid

Lilly+ Sid has entered the Indian market in a digital-first approach with an exclusive tie-up with Reliance Retail’s Ajio. August 03, 2021 Norlanka Brands, the retail arm of PDS Multinational Group, has acquired a majority stake in Lilly + Sid, the organic British kidswear brand, and introduced the brand in India. The kidswear brand has […]

India Needs Technical Regulations to Ensure Toys Meet Global Standards: PHDCCI

PHDCCI

India should come out with more quality control orders and technical regulations for different products to check inferior and low-quality imports from China, industry chamber PHDCCI President Sanjay Aggarwal said in a statement. August 03, 2021 There is a need to ensure the manufacturing of quality toys that meet global standards and attract large-scale investments […]

Artisans Seek GI Tag for Ambasamudram Wooden Toys

Wooden Toys

The Ambasamudram Choppu Saman (wooden toy) makers in Tirunelveli are eyeing the global market and as the initial step, an application has been filed seeking Geographical Indication (GI) tag. August 03, 2021 Ambasamudram Bharani Mara Varna Kadasal Artisans’ Welfare Association has applied for a Geographical Indication (GI) tag for Ambasamudram Choppu Saamaan (wooden toys). As […]

ISRO Launches Merchandise Programme with Theme-Based T-Shirts, Toys

ISRO

Customized ISRO-theme-based products propagating achievements and laurels that ISRO brings to the nation will be available, ISRO said. August 02, 2021 The Indian Space Research Organisation has formally launched its theme-based merchandise programme with the selection of the first batch of nine registered ISRO merchandisers. Customized ISRO-theme-based products can play a ”game-changing” role in creating […]

Mamaearth Raises USD 50 million Funding Led by Sofina Ventures

Mamaearth

The D2C brand plans to deploy the funds to drive brand growth through expanding its offline distribution and explore inorganic growth opportunities. July 27, 2021 Mamaearth, the toxin-free personal care brand, has raised USD 50 million in a funding round led by Sofina Ventures SA. Existing investor Sequoia Capital India has also participated in the […]

The Moms Co Expands its Baby Care Products with its Natural Baby Water Wipes

The Moms Co

The Natural Baby Water Wipes are made with plant-based viscose and 99% water, making them as soft, gentle, and as effective as using cotton and water. July 26, 2021 The Moms Co., India’s leading mom & baby care start-up, has launched Natural Baby Water Wipes – 100% biodegradable natural wipes specially created with 99% water […]