Boingg Kids: Bringing Kids’ Furniture Defined By Safety, Elegance and Functionality
Gurugram-based kids’ furniture brand Boingg Kids was started in February 2019 by Mrs. Neha Indoria and Mr. Dhruvan Barar with the aim to solve the need of parents looking for functional, safe, customized, and colourful furniture for their children. November 20, 2020 Story so far Designing a child’s bedroom and choosing safe and functional furniture […]
Fisher Price Completes 90 Years, Opens Virtual Toy Museum
The museum can be redirected to a virtual gift shop that sells limited-edition apparel, accessories, and housewares from Mattel’s e-commerce site. With the arrival of the holiday season, the iconic toy company is looking to offer its customers a seamless virtual experience that taps into nostalgia for its toys that have been favorites of many […]
Mattel and Sanrio fashion ties up for Barbie and Hello Kitty
The two iconic doll brands have collaborated to launch a range from early next year. November 11, 2020 Mattel has partnered with Sanrio to create a new association between the iconic doll brands – Barbie and Hello Kitty, marking their collaboration for the first time as the two have come together in the consumer products […]
U-GO Trike Ducati from Chicco India for Diwali Gifting
The baby care brand has introduced the trike which comes with two modes of use and has an extendable handle which allows the parents to have control. November 09, 2020 Giving a gift to loved ones on Diwali festival is the deed we all look forward to, now as we are coming closer to […]
Timios: A Healthy Snack Brand For Children
The global market for Kids’ food and beverages is projected to reach USD 144 Billion by the year 2024. The reasons for this include a rising emphasis on child health and wellness, growing awareness, and benefits of the right dietary habits. November 06, 2020 Children today have access to packaged food more than ever. A […]
Mamaearth rolls out Touch of Goodness campaign for its new plant-based diapers
Conceptualized by Korra Worldwide, the ad campaign titled ‘Touch of Goodness’ is launched along with the launch of the plant-based diapers and the ‘Plant Goodness’ initiative. November 02, 2020 Mamaearth has rolled out a new campaign titled, Touch of Goodness, alongside the launch of its plant-based diapers in the country. Conceptualized by Korra Worldwide, the […]
Mattel sales soars in the pandemic
The iconic toy company is manufacturing more than usual to avoid product shortages. Its classic toys are thriving in the absence of new movie franchises. November 02, 2020 Mattel Inc. has announced the rise in its sales as much as 13% after third-quarter results have surpassed expectations, as a great number of parents have been […]
Johnson’s Baby unveils a new campaign for Cottontouch range
The new advertisement which is conceptualized by DDB Mudra Group shows a mother’s commitment to providing the softest touch to her baby with the gentlest products. November 02, 2020 Johnson’s Baby, the baby care brand has launched a new campaign for its latest ‘Cottontouch’ range in India. The ad shows a mother’s commitment to providing […]
The Moms Co. launches Ageless Expression campaign featuring Kalki Koechlin
The campaign designed by All of the Above studio aims to inspire women to celebrate their age and be confident about their skin. October 27, 2020 The Moms Co., India’s leading toxin-free & natural personal care D2C brand has launched a new nationwide cross-platform digital campaign, ‘#AgelessExpression’ to announce the launch of its new Natural […]
Chicco India introduces Gift Set collections
The baby care brand has come up with a range of gift pack sets in different sizes this festive season. October 27, 2020 Chicco India has introduced the perfect way to gift a bundle of blessings to a special one this festive season as it offers a perfect way to gift a package of blessings […]