Bringing a great assortment of a host of Indian and International brands in the baby, kids and maternity sector; Mommy & Baby Fair 2019 came forth as an emerging platform for the products/services in the sector to showcase their range.
July 31, 2019
Mommy & Baby Fair 2019 was organised as a three day exhibition on 26, 27 & 28 July, 19 at Pragati Maidan, New Delhi. The only B2B exhibition for mother, kids and baby products in north India concluded on a high note with both exhibitors and visitors appreciating the effort put in for organizing such an exhibition for the industry. With the presence of more than 40 plus well known brands which showcased their excellence at the exhibition, the 3-day event clocked up the total visitor count of about 3,000. There were a number of upfront and innovative brands and products showcased as well as a number of new products were launched at the exhibition.
Some of the key exhibitors included Unicharm India- Mamy Poko, U-Grow, Medela India, RAL Consumer Products- Tiffy & Toffee, Panasonic, Rama Vision, Pigeon, Nuby, Mustela, Palmer’s, Vivia International, ASTAR Marketing-Fils, QPlay, Green Toys, Firmroots -Timios, Azafran, Nuluv India, Aarete Marketing, PUR Brands, The Moms Co., Me N Moms (Mee Mee), Green Gold Licensing & Merchandising- Chota Bheem, Popees Baby Care, JHS Svendgaard Brands- Aquawhite, and SRL Toys- Funbaby, amongst others which showcased their product range at the first edition of the expo.
The exhibition was inaugurated by the industry leaders, Mr. Kenji Takaky, MD at Unicharm India, Mr. Naresh Khatar CMD at Me N Moms and Mr. Shantanu Singh, General Manager at Medela India. The entire conglomeration of the dignitaries praised the exemplary efforts put in by Tulip 3P Media for organizing the exhibition which they regarded as the need of the hour and a creditable platform to provide much needed insights about the sector.
The exposition emerged as a great platform for innovative and an all-encompassing range of baby care products, toys, baby food, organic clothing, healthcare, ergonomic furniture, licensing brands, stationery, educational toys, infant safety technology, along with a great assortment of quality, and state-of-the-art international products.
Highlights of the exhibition
Astar Marketing Pvt. Ltd. launched the USA-based Green Toys at Mommy & Baby Fair. The toy brand uses 100% post-consumer recycled plastic in its products which is curbside collected by waste management, cleaned, reprocessed into the raw material and mixed with food-safe, mineral-based coloring. The cachet of the eco-friendly toys market is certainly unique, and is going to rise even further with demand.
Unicharm India which had displayed the India’s first pant style diapers- Mamy Poko Pants for the Indian market, has introduced another revolutionary product- India’s first special care diaper– Primee which is the range of diapers meant for premature babies who require special care and attention.
A renowned Romanian brand for mother and baby care products, U-Grow also displayed their wide spectrum of products under the categories of: Health, Feeding, Hygiene, Child’s bedroom, and Travelling, offering products for the evolving needs of the Indian consumers. Infantso, a home-grown Indian brand by Sunheri Marketing was introduced at the exhibition, having an elaborate range of premium baby products.
Roundtable discussion
In order to push the awareness and knowledge about upcoming trends and brands, the exhibition also witnessed a roundtable discussion curated by BabyChakra team, the event was attended by Mommy bloggers and industry pioneers. The theme of the conference was how millennial mothers are making well-informed decisions on parenting and are more than careful in buying products for their toddlers and kids, owing to a plethora of options available to choose from. At the discussion, the panel speakers touched upon the conspicuous evolution that can be noted in the way parents are all the more conscious, technologically savvy, and have an inherent wish to explore and analyze all the choices available to them, i.e. some of the defining characteristics of the Millennial generation.
Speaking at the inauguration ceremony of Mommy & Baby Fair, Mr. Priyank Jain, CEO, Tulip 3P Media Pvt Ltd said “After analyzing various international shows on baby & kid products, we felt that there is an urgent need of organizing an exhibition on the same subject in the capital of our country too. The sector is still in its nascent stage and there is a long way to go. We can foresee exponential growth in the coming years. I am sure there will be many Indian & International brands that will emerge in the market and the manufacturing will also flourish. We intend to be a part of this growth story of the baby product sector by facilitating a platform for knowledge and trade.”
Testimonials of the Exhibitors
The exhibiting companies at Mommy & Baby Fair with one accord appreciated the exhibition and regarded it as of utmost importance for the growth of the baby care, kids and maternity industry in India.
Mr. Toshiyuki Nakamura – Senior Brand Manager, Unicharm India Pvt. Ltd. exclaimed “Mommy & Baby fair 2019 in its very first edition have proved to be a valuable platform for Unicharm India to make our baby care product assortment reach to a diverse B2B clientele base. With a proper structured event along with the supportive management, Mommy & Baby fair has truly stood up to its standards. We aim to continue this partnership for the years ahead, hoping Mommy & Baby fair to exceed our expectations every time in terms of the innovative event planning & execution.”
Mr. Karan James, Marketing Manager, Firmroots India Pvt. Ltd. said “It was a great experience for Timios to participate in the exhibition. We are really looking forward to participating in the coming years as well and would like to extend our best wishes to the team of Mommy & Baby Fair.”
Mr. Prem Anand, Corporate Head – Marketing & Sales of Popees Baby Care Products Pvt. Ltd. averred “We really liked the concept of Mommy & Baby Fair as it aligns with our range of business. We are actively looking forward to expanding our reach in the North Indian market. Our participation turned out to be great as we were able to get a good number of enquiries. We appreciate the whole team of Mommy & Baby Fair for organizing the exhibition.”
Mr. Gaurav Mohatta of Shree Felts was extremely satisfied with his participation as he explained “It’s been a great outcome and fruitful experience of participating at Mommy & Baby Fair 2019. We are exceptionally satisfied as an exhibitor with the quality of visitors and with the kind of networking we were able to foster with the visitors.”
Mr. Sri Ram Prabhu, Managing Partner at Sri Ram Garments asserted “We believe that Mommy & Baby Fair has been able to create value for the industry. And believe it was great in terms of strengthening our reach and providing a kind of visibility or awareness about our brand. I think it’s been a good experience and we are really happy to have participated in the fair.”
Mr. Dipesh Savla, Director, Astar Marketing Pvt. Ltd. affirmed “For me, I am really busy with potential customers and booked orders. It was a great experience at the exhibition and we are really happy to launch Green Toys in the Indian market at the Mommy & Baby Fair 2019.”
Mr. Chinmay Jain, Director at Chinmay Kids seemed really gratified with the response as he remarked “We are really happy with our participation at Mommy & Baby Fair 2019. Chinmay Kids is keenly looking forward to participating at the next edition of the exhibition as well.”
More than 3000 business visitors who attended the exhibition shared their experience of the exposition meeting their expectation and that they were able to connect and network with the brands. The companies and brands offering baby and child wear, maternity wear brands; toy shops, supermarkets, and individual buyers visited the expo. The exhibition organizers assured the participants and visitors that the next edition of Mommy & Baby Fair will be a much bigger exhibition in terms of the scale, brands and more visitors from pan-India.
